PR professionals invest a great deal of time and consideration into crafting the perfect pitch and tailoring a media list. Once the pitch is sent,...
Public Relations
First Impressions—Why a Press Kit Is Important
There is a well-known adage, “you only get one chance to make a first impression.” One. Positive first impressions are important and can make or...
The Top 5 PR Missteps You Should Avoid
Public Relations has changed greatly in the last decade. The best practices that might have worked well for you or your organization ten years ago...
Working Together for Stronger Relationships: Public Relations and Influencer Marketing
Although it is not considered a part of Public Relations, Influencer Marketing certainly has a place within an organization or brand’s PR strategy....
The Changing Face of Public Relations
When I studied Public Relations in college, social media was just beginning to make its mark on our society. It has truly been amazing to watch how...
How Public Relations and Social Media Go Hand in Hand
There is no question that social media has become a primary source of communication. For example, we use Facebook and Instagram to share our passion...
How to Leverage the Local Media for Your Nonprofit
We are living in a time when the media is playing a huge role in just about everything. Your local media is a tangible tool to get your nonprofit...
Top Public Relations Trends in 2021
I think it is safe to say that we are all ready to leave 2020 behind and begin a fresh start in 2021. For most organizations and ministries, this...
5 Tips for Public Relations Campaign Success
The purpose of a Public Relations campaign is to effectively communicate your message to a specific audience. Each PR campaign should have a direct...
Public Relations—A Firm Foundation for Building Strong Relationships
We live our lives to be in relationship with others. These relationships include our family, our friends, our church family, and our coworkers....