Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale....
Public Relations
5 Things to Consider When You Pitch to the Media
The relationship Public Relations practitioners have with the media is crucial for success. Yes, it is certainly most important to understand your...
Is Public Relations Your Fundraising Campaign’s Missing Piece?
The goal of a strong fundraising campaign is to inspire supporters to give to your organization or cause, and ideally, create a long-lasting...
Reasons to Add Radio and Podcasts to Your PR Strategy
When I first started in PR, my team considered successful earned media for a client as booked television interviews and articles published online or...
Stop Your Nagging: The Rules of Following Up
PR professionals invest a great deal of time and consideration into crafting the perfect pitch and tailoring a media list. Once the pitch is sent,...
First Impressions—Why a Press Kit Is Important
There is a well-known adage, “you only get one chance to make a first impression.” One. Positive first impressions are important and can make or...
The Top 5 PR Missteps You Should Avoid
Public Relations has changed greatly in the last decade. The best practices that might have worked well for you or your organization ten years ago...
Working Together for Stronger Relationships: Public Relations and Influencer Marketing
Although it is not considered a part of Public Relations, Influencer Marketing certainly has a place within an organization or brand’s PR strategy....
The Changing Face of Public Relations
When I studied Public Relations in college, social media was just beginning to make its mark on our society. It has truly been amazing to watch how...
How Public Relations and Social Media Go Hand in Hand
There is no question that social media has become a primary source of communication. For example, we use Facebook and Instagram to share our passion...