Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to...
Public Relations
Find Your Own Yard Sign
We’ve all seen it: the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as...
Is Broadcast TV Dead?
There are many who are saying that the future of broadcast television looks bleak, and even predicting its ensuing death. Yet many others are saying...
How to Speak on a Divisive Topic Without Killing Your Brand
I’m sure you’ve noticed that brands are speaking out on controversial topics at an elevated rate lately. And, while some have earned the ardent...
Voice Enabled Devices — Branding, Marketing, & Public Relations
Amazon Echo — Google Home – Apple HomePod — Alexa —Siri… Voice enabled devices are currently all the rage for consumers. And, why not? I’m certainly...
4 Ways to Appreciate Your Donors
As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for. My family, my friends, and my church are all at...
Top 5 Ways Media Relations is Like Customer Service
I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I...
Giving Your Old Content a New Life
One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader....
Lessons From a Backup Goaltender
The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title...
Is Fake News Affecting Your Brand?
Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive...
