If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your...
Public Relations
Is Content Marketing Worth the Effort?
I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and...
Give Yourself Away: What Loyalty Really Means to Your Audience
By, Christine Johns Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual...
Is Your Campaign Holding Its Proper Alignment?
Our spines, when aligned properly are freed to support our bodies to be their most effective. Blood flow is strong, nerves are functioning in an...
Public Relations
A Little Money Goes a Long Way There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy...
Making the Most of Your Campaign
As the Super Bowl approaches this weekend, thoughts of touchdowns and interceptions quickly shift to the second game played on that fateful Sunday...
Acquire Your Own All-Access Credential
The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If...
Are You Prepared to be a Thought Leader?
We all have something to say. Whether we enjoy verbalizing it or not, we all have an opinion. The ability to express those opinions can not only be...
How Digital Changes Media Relations
It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations...
Infinity Concepts: A History of Growth
Pittsburgh Business Times recently honored Infinity Concepts as one of the 100 fastest growing businesses in Pittsburgh. This award is based on...
