There are many who are saying that the future of broadcast television looks bleak, and even predicting its ensuing death. Yet many others are saying...
Media
The Surprising Benefits of Repurposing Content
We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re...
Strategize Your Vision
You are planning a big event at your church or media ministry. God has given you an amazing vision for this project and you are excited about what...
5 Reasons Image Ads Outperform Video Ads
There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and...
Don’t Discount Traditional Media Too Quickly
With all the media options available today for promoting your product or ministry, it can become overwhelming trying to figure out what will give...
Top 5 Ways Media Relations is Like Customer Service
I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I...
Starting a Media Ministry: Choose Your Medium–Radio
If you are a local church or ministry and you are considering starting a media ministry, consider radio. It is local, it is relatively inexpensive,...
So, You Are Thinking About Starting a TV Ministry
When you are considering starting a media ministry, one of the first things you need to consider is which medium to choose from the multitude of...
SNAPCHAT: The Unexpected Force You Shouldn’t Ignore
Snapchat was once the dark horse newcomer of the social media platforms. When it came on the scene, many did not know what to make of it — nor did...
Getting Media To Tell Your Story
If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your...
