I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my accumulated stack of stuff has been conquered and cleared out, another one seems to take its
Export, PA (2/5/2020) Infinity Concepts will receive the National Religious Broadcasters (NRB) annual award for Best Digital Experience for their production of the weekly podcast Health, Hope & Inspiration. According to the NRB, their annual awards recognize the past year’s most outstanding ministries, facilities, programs, and
Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this should be a major red flag and not passed over lightly. There is a reason why you started your
In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the 50-plus age group myself, I contend that the older audience might be the better group to consider targeting. I recently came across
New donor acquisition is an essential component of a healthy fundraising program. You always need a steady stream of fresh new donors, but it is important not to neglect your existing donors. In fact, it generally costs more to acquire a new donor than it
Leads are the lifeblood of most organizations. Some may call them prospects, new names, potential donors, or opportunities. But they are essentially new people who are interested in your mission, vision, or product and have taken a step towards your organization that enables you to
