Is Your Website Caveman-Ready?

What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give?

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Radio Continues to Be Resilient Even as It Changes

Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the growth of digital, radio once again, along with other “legacy” media, was written off. But radio continues to survive and,

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5 Tips for Public Relations Campaign Success

The purpose of a Public Relations campaign is to effectively communicate your message to a specific audience. Each PR campaign should have a direct objective, clear message, and targeted audience. A strategic Public Relations campaign might be the added boost your organization or ministry needs

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Discover Your True Voice

For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a career in voice therapy. I still have been known to croon a tune on occasion, but more importantly,

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Is Your TV Ministry Lacking Funds?

1 Timothy 6:10 says, “For the love of money is the root of all kinds of evil,” but when you need money for ministry, it is important. TV is the most expensive outlet nowadays, but there are some ways you can increase your viewership while

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