When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a straightforward best practice from Facebook, you need to consider the type of campaign, budget, cost per conversion,
We live our lives to be in relationship with others. These relationships include our family, our friends, our church family, and our coworkers. These interpersonal relationships are what help us to grow and to thrive in life. The same can be said about relationships within
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I entered the graphic design scene when the advent of digital design was in its infancy, and
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital that you are registered to raise money in each state where you solicit funds. Many organizations are not aware that Charitable
As many businesses attempt to establish new normal office protocols, working from home with its attendant video conferencing is becoming more and more popular. What is probably not nearly as typical is the captioning of the video conference, although it should be. Captions started out with
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. Done well, your
