What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give?
Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the growth of digital, radio once again, along with other “legacy” media, was written off. But radio continues to survive and,
Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid their hands on paper you sent them. Time was spent building a relationship; there was a more human connection. Today, digital
The purpose of a Public Relations campaign is to effectively communicate your message to a specific audience. Each PR campaign should have a direct objective, clear message, and targeted audience. A strategic Public Relations campaign might be the added boost your organization or ministry needs
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a career in voice therapy. I still have been known to croon a tune on occasion, but more importantly,
1 Timothy 6:10 says, “For the love of money is the root of all kinds of evil,” but when you need money for ministry, it is important. TV is the most expensive outlet nowadays, but there are some ways you can increase your viewership while
