Identify Blind Spots, Focus Your Vision, and See Better Results Years ago, I went to see a movie and noticed the screen was not as sharp as it normally was. At first, I thought the focus of the projector needed to be adjusted, then I realized
The guidelines related to Coronavirus are seemingly changing by the hour, the latest being that for the next 15 days, non-essential businesses have been forced to close and the public strongly encouraged to stay inside. This leaves organizations, particularly churches, scrambling to figure out the
Remarketing is the process of targeting users who have digitally viewed or interacted with some component of your brand. It is a pervasive digital marketing technique in the for-profit sector, but it also has big value for non-profits as well. It is a particularly effective
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT – ENGAGE. These four principals outline the process for effectively building and nurturing a donor or customer base. REACH Every organization needs
Just like any corporate organization, large or small, nonprofits need an effective Public Relations strategy. There is value in Public Relations for all organizations. You may have a smaller budget and fewer staff, but that does not mean your nonprofit or ministry cannot effectively promote
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my accumulated stack of stuff has been conquered and cleared out, another one seems to take its
