Insights from our Experts
Understanding Apple’s Mail Privacy Protection and How to Prepare
The digital marketing landscape is constantly changing and marketers need to be prepared for an upcoming shift that will disrupt email marketing. In...
7 Tips for Nonprofits to Maximize Podcasting
More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you...
First Impressions—Why a Press Kit Is Important
There is a well-known adage, “you only get one chance to make a first impression.” One. Positive first impressions are important and can make or...
The Impending Doom of Cable TV
Cable TV has been on a steady decline now for several years. Since movies and TV shows are accessible at your fingertips, experts are predicting...
Fundraising Hero’s Journey
The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth...
How to Deal with Critics, Haters and Trolls Online
If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or...
The State of Podcasting: Is It All Hype?
According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem...
5 Tips for Targeting Digital Fundraising Ads
The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have...
Three New Digital Marketing Channels You Should Consider
Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to...
The Top 5 PR Missteps You Should Avoid
Public Relations has changed greatly in the last decade. The best practices that might have worked well for you or your organization ten years ago...