We are living in a time when the media is playing a huge role in just about everything. Your local media is a tangible tool to get your nonprofit recognized. Unless you are going national right away, your local media is the best place to
Although podcasting represents only 6% of total “share of ear” listening, it is one of the fastest growing media right now. Media companies are scrambling to create their own podcast divisions and advertisers are taking more notice than ever before. What’s behind this phenomenon? Part of
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete. As a marketer, your first goal is to get your recipients to OPEN your
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage is that specificity converts. The more specific you are, the higher your conversion rate is going to be. Being able to
The Christmas holidays are always a very special time of the year. It is a time when we express our heartfelt appreciation for others through our greetings and our gifts. It is usually a time for celebration and festivities, with Christmas parties and family gatherings.
I think it is safe to say that we are all ready to leave 2020 behind and begin a fresh start in 2021. For most organizations and ministries, this past year forced us to deviate from our plans and find new innovative ways to communicate
