Insights from our Experts
Lessons Learned from the Pandemic
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the...
Rekindle the Romance: A Study in Unsubscribe Pages
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully...
Four Ways to Grow Your Email List Using Social Media Advertising
With the major changes in digital marketing and technology over the past decade, many expected the effectiveness of email marketing in fundraising...
What Is Podcasting Really? And Why Should Ministries Use It?
According to Google’s Oxford Languages dictionary, a podcast is defined as a digital audio file made available on the internet for downloading to a...
Working Together for Stronger Relationships: Public Relations and Influencer Marketing
Although it is not considered a part of Public Relations, Influencer Marketing certainly has a place within an organization or brand’s PR strategy....
Audio Marketing Is Making a Comeback!
What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving....
Numbers or Narrative—What Moves You?
Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals....
The Possibilities for Out-of-Home Advertising
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a...
The Sacred Ministry of Church Communications
In a time of constant change, it’s more important than ever for churches to prioritize communicating effectively. But what is the ultimate goal of...
The Changing Face of Public Relations
When I studied Public Relations in college, social media was just beginning to make its mark on our society. It has truly been amazing to watch how...