Expert Insights
How to Define Fundraising Success
There are many important metrics when it comes to measuring fundraising, but what should be the primary indicator of success? Is it gross funds...
Unleashing the Hero Within: How to Make Your Donors the Stars of Your Fundraising Campaign
As a nonprofit organization, fundraising is a crucial part of your mission. But in order to successfully raise funds, you need to connect with your...
When the Crisis Comes
A crisis comes into the life of every business, nonprofit, and ministry. Sometimes, the crisis is one that can be handled internally, and...
The Pain in Pruning: Cultivating a Healthier Organization
I love spring when things start to bloom, and everything holds a sense of newness and possibility. As soon as it gets warm and the beautiful flowers...
Four Steps to Amplify Your Ministry’s Message with Video Marketing
Like many ministries, you have countless stories of the incredible work God has done through your organization. But also, like many ministries, you...
Stay Safe Online: Tips to Protect Yourself from Scammers
In today's digital age, our lives are increasingly linked with the online world. From socializing to shopping and managing finances, the Internet...
Discernment in Faith-Based Film Marketing
Authenticity over Promotion: Every film has its audience, but faith-based films have a unique connection with viewers who seek more than just...
Unwavering Ministry Vision: Maintaining Engagement and Support
Maintaining momentum and donor enthusiasm for your ministry’s vision can be challenging, particularly as situations evolve and obstacles arise. Over...
Integrated Marketing: The Key to a Unified Brand Experience
Let us be honest: capturing the attention of your audience amidst the noise can be a challenge. But with the right strategy, you can not only reach...
Easy as ABCD: Leveraging the Power of YouTube Video Ads
It is no secret that YouTube is the number one video platform for consuming informational, educational, and entertaining content. With more than 2...
