Insights from our Experts
How Ministries Can Leverage YouTube To Reach Millions
Many ministries are on YouTube, but they are not leveraging YouTube. There is a difference. Having a presence and getting traction are not the same...
The Ultimate Nonprofit Digital Checklist for Crafting an Effective Fundraising Strategy
Fundraising is essential for nonprofits to survive and thrive, but it’s not always easy. With so many moving parts to keep track of,...
Email Is Still King for Courting the Media
Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main...
Influencer Marketing—Is This Another Game of Telephone?
Have you ever played the game of telephone? To begin, participants line up in a row. The first person in the line comes up with a sentence and...
Website Accessibility and Compliance for Nonprofits
Are you aware of web accessibility standards? Is your website ADA and WCAG compliant? For many, web accessibility is a new concept and chances are,...
Workplace Personalities
God made every one of us unique. The world is full of different personalities. In fact, it is what makes the world go round! However, different...
Empathetic Marketing: Vital Insights for 2023
In marketing, business, and life we are always working with real people. Sometimes it’s humans interacting with human ideas, humans buying...
Some New Trends in Podcasting
According to a recent Edison Share of Ear report, 18 percent, or nearly one in five Americans aged 13 and older, say they consume a podcast...
Incorporating the E-Newsletter into Your Marketing Mix
Email marketing is a powerful tool in your marketing toolbox and when used appropriately, it has the potential to help grow your nonprofit or...
Can You Raise Money With SEO?
When it comes to fundraising, search engine optimization (SEO) is a high-interest topic. There are generally two schools of thought: a focus on SEO...