Radio can be a viable part of any media plan if it is used strategically. Knowing the strengths of radio and how and when it reaches its audience can help you to target radio listeners effectively for your advertising needs. Nielsen Media recently released a list
At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19 shutdowns were starting. It seemed like the entire world stopped turning in just one day. The leaders of the ministry knew
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going on as normal, the cause continuing as normal, people going out and about, getting coffee together, etc. It was
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website… A brand is the
The relationship Public Relations professionals have with the media is crucial for success. Yes, it is certainly most important to understand your client(s) and their target audiences, but it is equally as important to be knowledgeable and selective when you choose and foster relationships with
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be tempting to stick with “Old
