The Changing Face of Public Relations

The Changing Face of Public Relations

When I studied Public Relations in college, social media was just beginning to make its mark on our society. It has truly been amazing to watch how social media has evolved over time and how beneficial and necessary it has become in marketing and public

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Essential iPhone Apps

Essential iPhone Apps

Two years ago, I wrote a blog entitled What’s On Your iPhone, reviewing the apps I was using on my iPhone at that time. Most certainly, technology, culture and communication have changed in the past two years, especially since the onset of the COVID era.

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Nielsen Launches New TV Ratings System

Nielsen Launches New TV Ratings System

Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to combine linear and digital viewing. According to Nielsen, the new system will offer ad-supported media investors, “a single, unduplicated

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The Building Blocks of a Great Donation Page

The Building Blocks of a Great Donation Page

We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another. Quite often, nonprofit organizations create generic donation pages that unintentionally deter people from giving! Utilizing the right fundraising software and/or

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