How Many Facebook Ad Sets Do You Need?

When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a straightforward best practice from Facebook, you need to consider the type of campaign, budget, cost per conversion,

READ MORE

More Than Just for TV Shows

As many businesses attempt to establish new normal office protocols, working from home with its attendant video conferencing is becoming more and more popular. What is probably not nearly as typical is the captioning of the video conference, although it should be. Captions started out with

READ MORE

Social Media is Key for Nonprofits

Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. Done well, your

READ MORE