by Kim Rugh | Apr 16, 2021 | Church Growth, Consulting
In a time of constant change, it’s more important than ever for churches to prioritize communicating effectively. But what is the ultimate goal of communications in the church? I would argue that it is to reach our community and our congregation in order to inspire,...
by Infinity Concepts | May 16, 2020 | Consulting, Leadership, Public Relations
You just received a request for an interview. That means you are probably either elated, terrified or maybe a little bit of both. You deserve to be excited, getting media attention is hard work. But we have all heard PR horror stories; no one wants to find themselves...
by Mark Dreistadt | Mar 6, 2020 | Consulting, Fundraising
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT – ENGAGE. These four principals outline the process for effectively building and nurturing a donor or customer base. REACH...
by Infinity Concepts | Jan 10, 2020 | Consulting, Fundraising
Technology has changed every aspect of our lives and is a powerful tool for raising support for your organization. Most groups have a blend of traditional and digital aspects to their fundraising efforts, but it is easy to get stuck with what you are doing. This guide...
by Mark Dreistadt | Nov 22, 2019 | Church Growth, Consulting, Digital
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many churches are experiencing growth, Christianity in America is in decline. With successive generations facing increasingly...
by Infinity Concepts | Nov 8, 2019 | Branding, Consulting, Creative
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the generations change rapidly, adding to the confusion. Are there differences with each age group? Yes, of course. Should we keep...
