There are many important metrics when it comes to measuring fundraising, but what should be the primary indicator of success? Is it gross funds...
Consulting
The Pain in Pruning: Cultivating a Healthier Organization
I love spring when things start to bloom, and everything holds a sense of newness and possibility. As soon as it gets warm and the beautiful flowers...
Unwavering Ministry Vision: Maintaining Engagement and Support
Maintaining momentum and donor enthusiasm for your ministry’s vision can be challenging, particularly as situations evolve and obstacles arise. Over...
Integrated Marketing: The Key to a Unified Brand Experience
Let us be honest: capturing the attention of your audience amidst the noise can be a challenge. But with the right strategy, you can not only reach...
Why Should You Be on Television?
Introduction by Mark Dreistadt For the past twenty-plus years, Phil Cooke has been a trusted friend and colleague. We have worked together, served...
The Productivity Balancing Act
Do you find yourself with multiple responsibilities to juggle? It is a reality for most these days. From your email inbox, a full schedule of...
Striking a Balance: Quality vs. Quantity in Campaign Responses
In the dynamic world of marketing, the quest for effective strategies often boils down to a fundamental choice: quality or quantity. As marketers,...
5 Tips for Effective Team Communication
Effective team communication is a critical part of leadership in the workplace. It builds a culture that fosters collaboration, creativity, and...
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....