RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT – ENGAGE. These four principals outline the process for effectively building and nurturing a donor or customer base. REACH Every organization needs
Technology has changed every aspect of our lives and is a powerful tool for raising support for your organization. Most groups have a blend of traditional and digital aspects to their fundraising efforts, but it is easy to get stuck with what you are doing.
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many churches are experiencing growth, Christianity in America is in decline. With successive generations facing increasingly secular influences, our culture is slowly shifting away
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the generations change rapidly, adding to the confusion. Are there differences with each age group? Yes, of course. Should we keep in mind
I am always excited to hear from clients that our marketing expertise and strategic implementation have enhanced their fundraising efforts. I received one such email the other day. Our client was thrilled when a lapsed donor was reactivated because of a digital donor acquisition ad they
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full Time Employees Phil is known for being both provocative and insightful. His television production and consulting experience during the past 30 years give
After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of donations to help those in crisis. The number of gifts was of an unprecedented magnitude, forcing the organization to scramble to
In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct mail programs. Digital communication can be faster and less expensive. Plus, literally everyone is online these days… However, the outcomes are not as predictable as
We all have our own ideas when it comes to creating a visual representation of who we are. I am often asked to take pictures of people because they know that I tend to capture the kind of image they hope to post. Especially ladies…
How to Cause Your Church to Grow Recently a pastor of a church of about 250 attendees gingerly shared with me that he desired to see his church grow significantly. He was thankful for his small church and loved the people that God had entrusted into
