If there is one big overused and misused word I hear on a regular basis, it is “strategy.” This term is thrown around loosely and used in many...
What Is a Strategy?
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Consulting
A Better Alternative
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full...
Challenges Always Present New Opportunities
Infinity Concepts recently released a new research report: The Ripple Effect: Congregations, COVID, and the Future of Church Life. This report is...
Fundraising Hero’s Journey
The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth...
The Sacred Ministry of Church Communications
In a time of constant change, it’s more important than ever for churches to prioritize communicating effectively. But what is the ultimate goal of...
When the Media Calls: 10 Things You Need to Know
You just received a request for an interview. That means you are probably either elated, terrified or maybe a little bit of both. You deserve to be...
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
Five Innovative Fundraising Ideas
Technology has changed every aspect of our lives and is a powerful tool for raising support for your organization. Most groups have a blend of...
America’s Changing Religious Landscape
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many...
Considering Multiple Generations: How to avoid the hyper-focus on generational differences
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the...