For years, marketers have said “content is king,” and my clients have probably heard this from me so often they are sick of it! And that...
Caitlin Curry
Ministry in the Modern Age: Using TikTok to Share Your Mission
When you hear the word “TikTok,” what is your first reaction? For many nonprofit leaders, it is something like: “Is that not just dance trends and...
The Story That Keeps Donors Coming Back
In nonprofit communications, it is easy to assume the answer to donor drop-off is more: more emails, more data, more urgency. But year-over-year,...
More Than Marketing: Why Ministries Need Faith-Based Agencies to Grow
In ministry, growth is not just a goal; it is a calling. But growth does not happen by accident. Whether you are planting a church, launching a...
Opening the Digital Doors: Social Media Strategies for First-Time Church Users
You do not need to be a social media guru to start using these platforms well. For many churches, especially smaller ones, social media can feel...
Lights, Camera, Impact: Using Video Marketing to Tell Your Ministry’s Story
I do not know about you, but I love a good video. Often just before bed, you can find me scrolling TikTok or Reels on one of my overly visited...
Compelling Storytelling: The Key to Successful Nonprofit Fundraising
Storytelling is one of the most powerful tools at your disposal as a nonprofit organization. A well-crafted story can captivate potential donors,...
Innovative Church Outreach Programs That Work!
Outreach is the heartbeat of any thriving church, and at my home church, it is at the core of who we are. Our belief that “People are our Heart”...
