Media

Nielsen Launches New TV Ratings System

Nielsen Launches New TV Ratings System

Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to combine linear and digital viewing. According to Nielsen, the new system will offer ad-supported media investors, “a single, unduplicated

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Streaming Television Is the Future

Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had grown steadily over the last few years, but now it is becoming a tsunami. And that likely will not

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The Growing Phenomenon of Podcasting

Although podcasting represents only 6% of total “share of ear” listening, it is one of the fastest growing media right now. Media companies are scrambling to create their own podcast divisions and advertisers are taking more notice than ever before. What’s behind this phenomenon? Part of

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Happy Sweet 16, Facebook!

It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time without it! In honor of Facebook celebrating its 16th year of existence this past February, we thought it

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Is Your Website Caveman-Ready?

What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give?

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Radio Continues to Be Resilient Even as It Changes

Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the growth of digital, radio once again, along with other “legacy” media, was written off. But radio continues to survive and,

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Is Your TV Ministry Lacking Funds?

1 Timothy 6:10 says, “For the love of money is the root of all kinds of evil,” but when you need money for ministry, it is important. TV is the most expensive outlet nowadays, but there are some ways you can increase your viewership while

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Broadcast Television: Here to Stay … For Now

Broadcast television has gone through some volatile changes this year. Although we saw a large increase in viewership in March and April, the numbers can be deceiving. And, when you compare that with the increases that are happening in Over-the-Top (OTT) TV and online streaming,

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Lost Opportunities: Faith, Giving, and Social Media

By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.” Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong. Research is the systematic investigation of

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