One of the biggest misconceptions among filmmakers is that audience building begins when a film is finished. By the time your film premieres—whether...
Media
Expanding Your Media Content Marketing and Distribution Strategy
Organizations develop plans to create, promote, and distribute their media content across their platforms. These efforts can effectively reach their...
Maximize Engagement: Boost Audience and Donor Connections with an Omnichannel Strategy
As a nonprofit, your organization desires to create campaigns that reach new audiences and donors. As you develop these campaigns with different...
Discernment in Faith-Based Film Marketing
Authenticity over Promotion: Every film has its audience, but faith-based films have a unique connection with viewers who seek more than just...
Why Should You Be on Television?
Introduction by Mark Dreistadt For the past twenty-plus years, Phil Cooke has been a trusted friend and colleague. We have worked together, served...
Navigating Christian TV: Maximizing Impact through Effective Program Placement
There are four essential factors that contribute to optimizing the placement of your program on Christian TV. It is crucial to remembe that each of...
The Resilience of Radio
Although there have been recent challenges to traditional radio, the medium continues to show its resilience through its popularity and its value to...
Printed Books Just Won’t Die
Given the rise in digital book publishing and alternate sources of entertainment and information through multimedia, many people have speculated...
