The Impending Doom of Cable TV

The Impending Doom of Cable TV

Cable TV has been on a steady decline now for several years. Since movies and TV shows are accessible at your fingertips, experts are predicting that by the end of 2021, cable could be knocking on death’s door. The pandemic changed just about every aspect of our lives...
How to Deal with Critics, Haters and Trolls Online

How to Deal with Critics, Haters and Trolls Online

If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or negative comment. Someone will respond to a post or published piece of content in an upset, frustrated, mean, or angry...
The State of Podcasting: Is It All Hype?

The State of Podcasting: Is It All Hype?

According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem very impressive. Yet, if you have an ear on the pulse of our current culture, podcasting seems to be the biggest thing...
Facebook Heard the Call for Audio

Facebook Heard the Call for Audio

My last blog post focused on how audio marketing is making a comeback. You can read it here: https://www.infinityconcepts.com/2021/05/audio-marketing-is-making-a-comeback/ Facebook, the social media giant, is finally jumping on board, which according to some, has been...
Lessons Learned from the Pandemic

Lessons Learned from the Pandemic

As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the pandemic. Several trends have appeared that are paving the way to determine new plans for the future. Nielsen just recently...