In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the 50-plus age group myself, I contend that the older audience might be the better group to consider targeting. I recently came across
For a while now, many have said that print is dead. Recently, I have been hearing a lot of buzz that claims the opposite. Let’s look at some facts. First, what is the state of magazines today? There are over 160,000 magazines being published somewhere in
What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. Basically, it
Addressable television advertising is the ability to show different ads to different households while they are watching the same program. Ads are targeted to viewers based on data collected by the advertisers, whether it be based on demographic information, viewing selections, or other trackable behavior. As
There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise again. Specifically, print is making a resurgence
As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and hyper-targeting. As we enter this “brave new world” of personalized advertising, we’re beginning to see some amazing—and potentially disturbing—things. Addressable advertising simply means delivering household-specific advertising based
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the
As new technologies emerge and become more mainstream, video viewing audiences are becoming more and more fragmented. What this means is that it is becoming harder and harder to reach a broad audience with your message. According to a recent Nielsen Total Audience Report, US adults
Television, no matter what platform it is viewed on, is still a significant player in the media landscape. And, I believe the driver behind any television success is programming content. I was looking at some data recently regarding total number of scripted television shows being produced.
It’s that time of year again when the water-cooler discussions turn to the likes of the latest Hallmark Christmas movies or other assorted opportunities to binge-watch your favorite television shows, old and new. Binge-watching is a relatively new phenomenon that is quickly becoming a standard way
