by Paul McDonald | Jun 18, 2021 | Marketing, Media
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the pandemic. Several trends have appeared that are paving the way to determine new plans for the future. Nielsen just recently...
by Andy Walker | May 28, 2021 | Digital, Media
With the major changes in digital marketing and technology over the past decade, many expected the effectiveness of email marketing in fundraising to falter. However, this aging marketing channel continues to maintain its place as an essential tool for any...
by Liane Palaschak | May 7, 2021 | Media
What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving. For years, the family radio was a staple in the American household. When television was created, audio content lost its...
by Paul McDonald | Apr 23, 2021 | Media
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a special place top of mind when it comes to OOH advertising, the availability of so many other options now make this...
by Liane Palaschak | Mar 12, 2021 | Media
Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to combine linear and digital viewing. According to Nielsen, the new system will offer ad-supported media investors, “a...
by Paul McDonald | Feb 26, 2021 | Media
Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had grown steadily over the last few years, but now it is becoming a tsunami. And that likely will not change once life returns...
