Lessons Learned from the Pandemic

Lessons Learned from the Pandemic

As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the pandemic. Several trends have appeared that are paving the way to determine new plans for the future. Nielsen just recently...
Audio Marketing Is Making a Comeback!

Audio Marketing Is Making a Comeback!

What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving. For years, the family radio was a staple in the American household. When television was created, audio content lost its...
The Possibilities for Out-of-Home Advertising

The Possibilities for Out-of-Home Advertising

It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a special place top of mind when it comes to OOH advertising, the availability of so many other options now make this...
Nielsen Launches New TV Ratings System

Nielsen Launches New TV Ratings System

Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to combine linear and digital viewing. According to Nielsen, the new system will offer ad-supported media investors, “a...
Streaming Television Is the Future

Streaming Television Is the Future

Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had grown steadily over the last few years, but now it is becoming a tsunami. And that likely will not change once life returns...