Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high...
Why Does Radio Continue to Dominate?
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Media
Digital Divide? How Evangelicals Use Media Both Familiar and Surprising
Infinity Concepts released an insightful research report:Media Matters: Evangelicals and the Media. This report is the result of a research study...
Podcasting’s Growing Pains
The popularity of podcasting continues to grow at a rapid rate. The Interactive Advertising Bureau forecasts podcasting will pull in more than $2...
Streaming Television’s New Dilemma
As the options for new original programming grows exponentially and the number of streaming services increases, viewers are beginning to express...
Streaming TV Steamrolls the Competition
Streaming television is quickly moving to front and center as one of the fastest growing media types. In the last year, the number of over-the-top...
Your Media Plan: It Is Time to Embrace the Change!
If we have learned anything from the past (almost) 2 years, it is that things change! Sometimes dramatically! Everything changed from how children...
A New Generation of Consumers
There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...
Streaming vs. Linear: Time to Rethink your Advertising Strategies
Due to the growth of streaming platforms, cable TV subscribers have been on a steady decline for the past few years. See more here (“Impending Doom...
Improvements in Closed Captioning?
As more and more video creators are embracing closed captioning and other related services, they are developing new methods to produce them. The...
Four More Things You Should Know About Podcasting
With all the hype about podcasting, it seems everyone has a podcast these days. And, as the number of existing podcasts has surpassed two million,...