Radio can be a viable part of any media plan if it is used strategically. Knowing the strengths of radio and how and when it reaches its audience can help you to target radio listeners effectively for your advertising needs. Nielsen Media recently released a list
At the beginning of this year, podcasting was projected to be one of the hottest new media. After experiencing a half dozen years of 20% annual growth, this was going to be the year for some milestones to be achieved. And then came the coronavirus. With
With medical quarantines and government-mandated sequestering, more and more of us are at home for longer hours, so the natural inclination is to turn to our electronic devices. We’re especially looking at news stories right now so that we can see the latest thing that’s
In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the 50-plus age group myself, I contend that the older audience might be the better group to consider targeting. I recently came across
For a while now, many have said that print is dead. Recently, I have been hearing a lot of buzz that claims the opposite. Let’s look at some facts. First, what is the state of magazines today? There are over 160,000 magazines being published somewhere in
What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. Basically, it
Addressable television advertising is the ability to show different ads to different households while they are watching the same program. Ads are targeted to viewers based on data collected by the advertisers, whether it be based on demographic information, viewing selections, or other trackable behavior. As
There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise again. Specifically, print is making a resurgence
As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and hyper-targeting. As we enter this “brave new world” of personalized advertising, we’re beginning to see some amazing—and potentially disturbing—things. Addressable advertising simply means delivering household-specific advertising based
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the
