Media

The Growing Phenomenon of Podcasting

Although podcasting represents only 6% of total “share of ear” listening, it is one of the fastest growing media right now. Media companies are scrambling to create their own podcast divisions and advertisers are taking more notice than ever before. What’s behind this phenomenon? Part of

READ MORE

Happy Sweet 16, Facebook!

It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time without it! In honor of Facebook celebrating its 16th year of existence this past February, we thought it

READ MORE

Is Your Website Caveman-Ready?

What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give?

READ MORE

Radio Continues to Be Resilient Even as It Changes

Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the growth of digital, radio once again, along with other “legacy” media, was written off. But radio continues to survive and,

READ MORE

Is Your TV Ministry Lacking Funds?

1 Timothy 6:10 says, “For the love of money is the root of all kinds of evil,” but when you need money for ministry, it is important. TV is the most expensive outlet nowadays, but there are some ways you can increase your viewership while

READ MORE

Broadcast Television: Here to Stay … For Now

Broadcast television has gone through some volatile changes this year. Although we saw a large increase in viewership in March and April, the numbers can be deceiving. And, when you compare that with the increases that are happening in Over-the-Top (OTT) TV and online streaming,

READ MORE

Lost Opportunities: Faith, Giving, and Social Media

By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.” Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong. Research is the systematic investigation of

READ MORE

Does Your Website Make a Great First Impression?

As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or making conversation when you meet your significant other’s parents, those first few moments matter. A lot. Can you

READ MORE

More Than Just for TV Shows

As many businesses attempt to establish new normal office protocols, working from home with its attendant video conferencing is becoming more and more popular. What is probably not nearly as typical is the captioning of the video conference, although it should be. Captions started out with

READ MORE