Streaming television is quickly moving to front and center as one of the fastest growing media types. In the last year, the number of over-the-top...
Your Media Plan: It Is Time to Embrace the Change!
If we have learned anything from the past (almost) 2 years, it is that things change! Sometimes dramatically! Everything changed from how children...
A New Generation of Consumers
There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...
Streaming vs. Linear: Time to Rethink your Advertising Strategies
Due to the growth of streaming platforms, cable TV subscribers have been on a steady decline for the past few years. See more here (“Impending Doom...
Improvements in Closed Captioning?
As more and more video creators are embracing closed captioning and other related services, they are developing new methods to produce them. The...
Four More Things You Should Know About Podcasting
With all the hype about podcasting, it seems everyone has a podcast these days. And, as the number of existing podcasts has surpassed two million,...
The Impending Doom of Cable TV
Cable TV has been on a steady decline now for several years. Since movies and TV shows are accessible at your fingertips, experts are predicting...
How to Deal with Critics, Haters and Trolls Online
If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or...
The State of Podcasting: Is It All Hype?
According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem...
Three New Digital Marketing Channels You Should Consider
Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to...