Word of mouth is the most powerful public relations in the world, and I view public relations as word of mouth on steroids. When a reporter uses...
Public Relations
Infinity Concepts Acquires InChrist Communications: Why This Acquisition—and Why Now?
Growth, when done well, is never accidental. It is the result of discernment, discipline, and a clear understanding of both mission and moment....
Two Crucial Commandments that Prevent Issues from Toppling into Crises
When molehills become mountains and issues become crises, you wake up one day and ask, “How did we get here?” Often, it’s not the...
How To Promote Ministry Events Successfully
You have a great idea for your ministry. There is plenty of appeal, and the event scratches the right itch, a clearly defined need. But on game day,...
Pitch Template: Media Relations Made Simple
Back when my kids were considerably younger, plug-and-play games were the best. No installation required. Just connect the game console to your TV...
Your Most Valuable Asset
Let us talk about your most valued asset for a minute. Am I talking about your leadership? They are crucial to the success of your organization. Or...
PR: Word-of-Mouth on Steroids
As I savored my cinnamon raisin Belgian waffle at a local diner, it made me wonder why I had hardly ever visited this place. The food was great,...
Lost in Translation: Getting a Reporter’s Attention
Any article your organization produces can be used on your website, published in your newsletter, and sent out in emails, which are all great ways...
