Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...
Making Friends with the Media
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Public Relations
Email Is Still King for Courting the Media
Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main...
Target Your PR Seed
For people of faith, the biblical maxim found in 2 Corinthians 9:6 may come to mind as you consider sharing your public relations story, “Remember...
Five Key Takeaways for Your Next Nonprofit or Ministry Outreach Event
The world of events and gatherings has drastically shifted and evolved over the last few years. The pandemic has forever changed the way in which...
Throwing “pitches” that get hit every time
We might have a “home run” story, but how can we make sure it gets hit? Hit the Strike Zone If you use PR software, use two or three...
The Captivating Power of Public Relations Stories
Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale....
5 Things to Consider When You Pitch to the Media
The relationship Public Relations practitioners have with the media is crucial for success. Yes, it is certainly most important to understand your...
Is Public Relations Your Fundraising Campaign’s Missing Piece?
The goal of a strong fundraising campaign is to inspire supporters to give to your organization or cause, and ideally, create a long-lasting...
Reasons to Add Radio and Podcasts to Your PR Strategy
When I first started in PR, my team considered successful earned media for a client as booked television interviews and articles published online or...
Stop Your Nagging: The Rules of Following Up
PR professionals invest a great deal of time and consideration into crafting the perfect pitch and tailoring a media list. Once the pitch is sent,...