Public Relations

Top Public Relations Trends in 2021

I think it is safe to say that we are all ready to leave 2020 behind and begin a fresh start in 2021. For most organizations and ministries, this past year forced us to deviate from our plans and find new innovative ways to communicate

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5 Tips for Public Relations Campaign Success

The purpose of a Public Relations campaign is to effectively communicate your message to a specific audience. Each PR campaign should have a direct objective, clear message, and targeted audience. A strategic Public Relations campaign might be the added boost your organization or ministry needs

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5 Public Relations Tips for Small Business

Whether you realize it or not, every business big or small needs Public Relations to succeed. Public Relations is the management of communications between your organization and your target audience, employees, stakeholders, and the media.  Poor communication in any of these areas could have a

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5 Things to Consider When You Pitch to the Media

The relationship Public Relations professionals have with the media is crucial for success. Yes, it is certainly most important to understand your client(s) and their target audiences, but it is equally as important to be knowledgeable and selective when you choose and foster relationships with

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Public Relations in the Time of Crisis

As I sit in my home office and write during a state mandated lockdown due to COVID-19, it is impossible to escape the reality of this unprecedented time in our country. Churches have been forced to move their services online and many companies have either

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Public Relations for Nonprofits

Just like any corporate organization, large or small, nonprofits need an effective Public Relations strategy. There is value in Public Relations for all organizations. You may have a smaller budget and fewer staff, but that does not mean your nonprofit or ministry cannot effectively promote

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