The Changing Face of Public Relations

The Changing Face of Public Relations

When I studied Public Relations in college, social media was just beginning to make its mark on our society. It has truly been amazing to watch how social media has evolved over time and how beneficial and necessary it has become in marketing and public relations...
Top Public Relations Trends in 2021

Top Public Relations Trends in 2021

I think it is safe to say that we are all ready to leave 2020 behind and begin a fresh start in 2021. For most organizations and ministries, this past year forced us to deviate from our plans and find new innovative ways to communicate our messages. Though it was a...
5 Tips for Public Relations Campaign Success

5 Tips for Public Relations Campaign Success

The purpose of a Public Relations campaign is to effectively communicate your message to a specific audience. Each PR campaign should have a direct objective, clear message, and targeted audience. A strategic Public Relations campaign might be the added boost your...