Public Relations

When I was a little bit younger (Ok, a great bit younger) and beginning to ponder work as a freelance writer, I had a conversation that opened my...

A crisis comes into the life of every business, nonprofit, and ministry. Sometimes, the crisis is one that can be handled internally, and...

The PR practitioner’s bread and butter, the thing that we live for, is the ability to connect the media with stories that support the earned and...

At its heart, public relations is sharing your brand’s story through earned and organic communication channels, whether that is an op-ed, a...

For those in the media, public relations can seem like a dream. No (apparent) daily deadlines, no bureaucrats to navigate in the search for truth,...

A PR campaign produces a wave of wonderful results, from increased awareness to building credibility, increased website traffic, new content for...

Public relations is a world of words orbited by numbers. But which numbers give your PR endeavors gravity? One important measurement is related to...

Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance...

Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...

Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main...