As I savored my cinnamon raisin Belgian waffle at a local diner, it made me wonder why I had hardly ever visited this place. The food was great,...
Public Relations
Lost in Translation: Getting a Reporter’s Attention
Any article your organization produces can be used on your website, published in your newsletter, and sent out in emails, which are all great ways...
Easy ways to expand your reach
When I was a little bit younger (Ok, a great bit younger) and beginning to ponder work as a freelance writer, I had a conversation that opened my...
When the Crisis Comes
A crisis comes into the life of every business, nonprofit, and ministry. Sometimes, the crisis is one that can be handled internally, and...
Nailing the Interview
The PR practitioner’s bread and butter, the thing that we live for, is the ability to connect the media with stories that support the earned and...
Power of the Public Speaker
At its heart, public relations is sharing your brand’s story through earned and organic communication channels, whether that is an op-ed, a...
How to Be Your Organization’s Top Journalist
For those in the media, public relations can seem like a dream. No (apparent) daily deadlines, no bureaucrats to navigate in the search for truth,...
Is Your Spokesperson Ready for the PR Wave?
A PR campaign produces a wave of wonderful results, from increased awareness to building credibility, increased website traffic, new content for...
PR Numbers—Grounded or Out of This World?
Public relations is a world of words orbited by numbers. But which numbers give your PR endeavors gravity? One important measurement is related to...
Create Hunger with Your PR Words
Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance...
