A PR campaign produces a wave of wonderful results, from increased awareness to building credibility, increased website traffic, new content for...
Public Relations
PR Numbers—Grounded or Out of This World?
Public relations is a world of words orbited by numbers. But which numbers give your PR endeavors gravity? One important measurement is related to...
Create Hunger with Your PR Words
Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance...
Making Friends with the Media
Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...
Email Is Still King for Courting the Media
Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main...
Target Your PR Seed
For people of faith, the biblical maxim found in 2 Corinthians 9:6 may come to mind as you consider sharing your public relations story, “Remember...
Five Key Takeaways for Your Next Nonprofit or Ministry Outreach Event
The world of events and gatherings has drastically shifted and evolved over the last few years. The pandemic has forever changed the way in which...
Throwing “pitches” that get hit every time
We might have a “home run” story, but how can we make sure it gets hit? Hit the Strike Zone If you use PR software, use two or three...
The Captivating Power of Public Relations Stories
Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale....
5 Things to Consider When You Pitch to the Media
The relationship Public Relations practitioners have with the media is crucial for success. Yes, it is certainly most important to understand your...