At its heart, public relations is sharing your brand’s story through earned and organic communication channels, whether that is an op-ed, a...
Public Relations
How to Be Your Organization’s Top Journalist
For those in the media, public relations can seem like a dream. No (apparent) daily deadlines, no bureaucrats to navigate in the search for truth,...
Is Your Spokesperson Ready for the PR Wave?
A PR campaign produces a wave of wonderful results, from increased awareness to building credibility, increased website traffic, new content for...
PR Numbers—Grounded or Out of This World?
Public relations is a world of words orbited by numbers. But which numbers give your PR endeavors gravity? One important measurement is related to...
Create Hunger with Your PR Words
Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance...
Making Friends with the Media
Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...
Email Is Still King for Courting the Media
Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main...
Target Your PR Seed
For people of faith, the biblical maxim found in 2 Corinthians 9:6 may come to mind as you consider sharing your public relations story, “Remember...
Five Key Takeaways for Your Next Nonprofit or Ministry Outreach Event
The world of events and gatherings has drastically shifted and evolved over the last few years. The pandemic has forever changed the way in which...
Throwing “pitches” that get hit every time
We might have a “home run” story, but how can we make sure it gets hit? Hit the Strike Zone If you use PR software, use two or three...