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Public Relations
How to Choose the Right Story for Your PR Campaign
Do you have stories that would interest the media? Absolutely. But are they the stories you should be telling right now? That’s a more nuanced...
The Heart of Public Relations Is Servanthood
The heart of effective public relations is not strategy or tactics—it is servanthood. Discover why a servant-minded approach to PR makes all the difference for your ministry.
Why Crisis Communication Matters for Ministries
No ministry expects to face a crisis. But in today’s social climate, situations can escalate quickly. Whether it’s negative media coverage, social...
Three questions to determine your PR strategy
Word of mouth is the most powerful public relations in the world, and I view public relations as word of mouth on steroids. When a reporter uses...
Infinity Concepts Acquires InChrist Communications: Why This Acquisition—and Why Now?
Growth, when done well, is never accidental. It is the result of discernment, discipline, and a clear understanding of both mission and moment....
Two Crucial Commandments that Prevent Issues from Toppling into Crises
When molehills become mountains and issues become crises, you wake up one day and ask, “How did we get here?” Often, it’s not the...
How To Promote Ministry Events Successfully
You have a great idea for your ministry. There is plenty of appeal, and the event scratches the right itch, a clearly defined need. But on game day,...
