Public Relations

A PR campaign produces a wave of wonderful results, from increased awareness to building credibility, increased website traffic, new content for...

Public relations is a world of words orbited by numbers. But which numbers give your PR endeavors gravity? One important measurement is related to...

Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance...

Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...

Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main...

For people of faith, the biblical maxim found in 2 Corinthians 9:6 may come to mind as you consider sharing your public relations story, “Remember...

We might have a “home run” story, but how can we make sure it gets hit? Hit the Strike Zone If you use PR software, use two or three...

Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale....

The relationship Public Relations practitioners have with the media is crucial for success. Yes, it is certainly most important to understand your...