Public Relations

The Changing Face of Public Relations

The Changing Face of Public Relations

When I studied Public Relations in college, social media was just beginning to make its mark on our society. It has truly been amazing to watch how social media has evolved over time and how beneficial and necessary it has become in marketing and public

READ MORE

Top Public Relations Trends in 2021

I think it is safe to say that we are all ready to leave 2020 behind and begin a fresh start in 2021. For most organizations and ministries, this past year forced us to deviate from our plans and find new innovative ways to communicate

READ MORE

5 Tips for Public Relations Campaign Success

The purpose of a Public Relations campaign is to effectively communicate your message to a specific audience. Each PR campaign should have a direct objective, clear message, and targeted audience. A strategic Public Relations campaign might be the added boost your organization or ministry needs

READ MORE

5 Public Relations Tips for Small Business

Whether you realize it or not, every business big or small needs Public Relations to succeed. Public Relations is the management of communications between your organization and your target audience, employees, stakeholders, and the media.  Poor communication in any of these areas could have a

READ MORE

5 Things to Consider When You Pitch to the Media

The relationship Public Relations professionals have with the media is crucial for success. Yes, it is certainly most important to understand your client(s) and their target audiences, but it is equally as important to be knowledgeable and selective when you choose and foster relationships with

READ MORE

Public Relations in the Time of Crisis

As I sit in my home office and write during a state mandated lockdown due to COVID-19, it is impossible to escape the reality of this unprecedented time in our country. Churches have been forced to move their services online and many companies have either

READ MORE