Public relations is a world of words orbited by numbers. But which numbers give your PR endeavors gravity? One important measurement is related to...
Clem Boyd
Create Hunger with Your PR Words
Words matter. If we are attempting to communicate with other human beings, and even animals, words are our bread and butter. They are the sustenance...
Making Friends with the Media
Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...
Email Is Still King for Courting the Media
Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main...
Target Your PR Seed
For people of faith, the biblical maxim found in 2 Corinthians 9:6 may come to mind as you consider sharing your public relations story, “Remember...
Throwing “pitches” that get hit every time
We might have a “home run” story, but how can we make sure it gets hit? Hit the Strike Zone If you use PR software, use two or three...
The Captivating Power of Public Relations Stories
Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale....