A new year is here, and evolving technologies, donor expectations, and strategies are reshaping how organizations connect with supporters. To stay...
Digital
Integrating Traditional and Digital Marketing for Churches
Does your church have a robust marketing strategy? Some people may think the words “church” and “marketing” should never be in the same sentence;...
Does Influencer Marketing Work for Fundraising?
Influencer marketing is very popular right now. It is used extensively across Facebook, Instagram, TikTok, YouTube, and beyond to promote everything...
Nine Proven Strategies for High-Converting Landing Pages
Creating a successful lead generation campaign involves excelling at every step in the lead funnel. From writing persuasive ad copy to designing...
Using Social Media to Boost Donor Engagement
Having a robust social media presence should be at the top of every nonprofit and ministry’s marketing checklist. Chances are, many of your donors...
What To Do When an Email Tanks
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results...
Email Marketing for Engaging Church Communities
When was the last time you took inventory of how you were communicating with your church community? If you are a pastor or church leader, it is...
Four Steps to Amplify Your Ministry’s Message with Video Marketing
Like many ministries, you have countless stories of the incredible work God has done through your organization. But also, like many ministries, you...
Stay Safe Online: Tips to Protect Yourself from Scammers
In today's digital age, our lives are increasingly linked with the online world. From socializing to shopping and managing finances, the Internet...
Easy as ABCD: Leveraging the Power of YouTube Video Ads
It is no secret that YouTube is the number one video platform for consuming informational, educational, and entertaining content. With more than 2...