7 Tips for Nonprofits to Maximize Podcasting

7 Tips for Nonprofits to Maximize Podcasting

More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you need to approach podcasting like it is its own distinct channel. Podcasting is not a digital expression of radio; it...
How to Deal with Critics, Haters and Trolls Online

How to Deal with Critics, Haters and Trolls Online

If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or negative comment. Someone will respond to a post or published piece of content in an upset, frustrated, mean, or angry...
5 Tips for Targeting Digital Fundraising Ads

5 Tips for Targeting Digital Fundraising Ads

The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have changed little in recent decades. What has changed significantly is how you do those things, and how many options you...