Digital

Why Isn’t Anyone Opening Your Emails?

How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete. As a marketer, your first goal is to get your recipients to OPEN your

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Is Your Website Caveman-Ready?

What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give?

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Lost Opportunities: Faith, Giving, and Social Media

By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.” Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong. Research is the systematic investigation of

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Does Your Website Make a Great First Impression?

As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or making conversation when you meet your significant other’s parents, those first few moments matter. A lot. Can you

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How Many Facebook Ad Sets Do You Need?

When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a straightforward best practice from Facebook, you need to consider the type of campaign, budget, cost per conversion,

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Social Media is Key for Nonprofits

Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. Done well, your

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