Digital

Emojis: A Powerful Marketing Tool

Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without them, particularly in the ways we interact with one another on social media or digital messaging. Now widely considered to be

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The Inherent Power of White Space

I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my accumulated stack of stuff has been conquered and cleared out, another one seems to take its

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5 Ways To Improve Your Digital Cost Per Lead

Leads are the lifeblood of most organizations. Some may call them prospects, new names, potential donors, or opportunities. But they are essentially new people who are interested in your mission, vision, or product and have taken a step towards your organization that enables you to

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America’s Changing Religious Landscape

The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many churches are experiencing growth, Christianity in America is in decline. With successive generations facing increasingly secular influences, our culture is slowly shifting away

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