Digital

The Inherent Power of White Space

I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my accumulated stack of stuff has been conquered and cleared out, another one seems to take its

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5 Ways To Improve Your Digital Cost Per Lead

Leads are the lifeblood of most organizations. Some may call them prospects, new names, potential donors, or opportunities. But they are essentially new people who are interested in your mission, vision, or product and have taken a step towards your organization that enables you to

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America’s Changing Religious Landscape

The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many churches are experiencing growth, Christianity in America is in decline. With successive generations facing increasingly secular influences, our culture is slowly shifting away

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How to Avoid the SPAM Folder

Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and stories that your supporters help make happen, and gives you an opportunity to say “THANK YOU!” There are multiple ways you can communicate with your

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Six Reasons You Should Consider Podcast Advertising

What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.  Basically, it

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