How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete.
As a marketer, your first goal is to get your recipients to OPEN your
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage is that specificity converts. The more specific you are, the higher your conversion rate is going to be. Being able to
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions?
What’s your mission?
Why should I give?
Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid their hands on paper you sent them. Time was spent building a relationship; there was a more human connection. Today, digital
By Ron Sellers
Grey Matter Research
Introduction by Mark Dreistadt
For many years I have talked about the value of research over “me-search.”
Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong.
Research is the systematic investigation of
As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or making conversation when you meet your significant other’s parents, those first few moments matter. A lot.
When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a straightforward best practice from Facebook, you need to consider the type of campaign, budget, cost per conversion,
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital that you are registered to raise money in each state where you solicit funds.
Many organizations are not aware that Charitable
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.
Done well, your
In this age of digital advertising, data is readily available like never before. But it is easy to be lulled into a false sense of confidence in our data just because we have it. Not all data has equal value, nor should it be used