In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Digital
Understanding Analytics: Nine Key Digital Metrics Every Fundraiser Should Measure
In the ever-changing world of digital fundraising, nonprofits are continually seeking ways to maximize their impact and reach. Data-driven insights,...
5 SEO Ranking Factors Few People Talk About
In some ways search engines are the gatekeepers to the Internet. They organize the web and try to connect every person who is looking for things...
Threads: What Nonprofits Need to Know About Meta’s New Twitter Rival
Threads, Meta’s new Twitter rival developed by the Instagram team, has rapidly gained momentum, surpassing 100 million users and becoming the...
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
“Boost” Your Brand with Paid Facebook Posts and Page Ads
In today’s digital age, creating and sustaining an online social media presence for your nonprofit, ministry, or business has never been more...
Every Digital Campaign Has a Research Cost
When you are considering a new product, fundraising, or service campaign, you likely account for things like the audience, messaging, and conversion...
Interactive Content—Your New Favorite Tool!
As social beings, we are constantly looking for ways to be included, valued, and heard. Because of this innate need, interactive content has emerged...
E-Newsletter Secrets: How Publishers Can Increase Readership and Subscriptions
As a presenter at the Evangelical Press Association’s Christian Media Convention, I had the opportunity to lead a workshop that focused on the...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...