Author: Darrell Law

7 Fundraising Metrics Every Nonprofit Should Track

When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS that can objectively show you how well you’re doing. Without these indicators, you are unable to identify areas where you are succeeding and areas that need

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Is It Time To Test Your Vision?

Identify Blind Spots, Focus Your Vision, and See Better Results Years ago, I went to see a movie and noticed the screen was not as sharp as it normally was. At first, I thought the focus of the projector needed to be adjusted, then I realized

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Write a Successful Appeal Letter That Inspires Giving

Our agency has the privilege and responsibility to raise funds for organizations from around the world that are doing amazing work. We learn the organization’s voice, analyze their donor database, develop a multi-channel fundraising strategy, remove the friction points for giving, and much more. One of

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How to Avoid the SPAM Folder

Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and stories that your supporters help make happen, and gives you an opportunity to say “THANK YOU!” There are multiple ways you can communicate with your

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5 Easy Steps to Boost Your Year-End Giving

Fall is in the air and we will soon be breaking out the sweaters, enjoying our pumpkin spice lattes, pumpkin spice candles, pumpkin spice - EVERYTHING, and watching the beautiful change of the leaves to vibrant oranges, yellows, and purples. Most importantly, at this time of

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From Parking Lot to Parking Lot

How to Cause Your Church to Grow Recently a pastor of a church of about 250 attendees gingerly shared with me that he desired to see his church grow significantly. He was thankful for his small church and loved the people that God had entrusted into

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