What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give?
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.” Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong. Research is the systematic investigation of
As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or making conversation when you meet your significant other’s parents, those first few moments matter. A lot. Can you
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. Done well, your
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is essential that you reach your target audience with the correct message, and this only comes through research and executing a powerful,
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website… A brand is the
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be tempting to stick with “Old
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without them, particularly in the ways we interact with one another on social media or digital messaging. Now widely considered to be
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the generations change rapidly, adding to the confusion. Are there differences with each age group? Yes, of course. Should we keep in mind
You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the
