Is Your Website Caveman-Ready?

Is Your Website Caveman-Ready?

What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give? How can I give?...
Social Media is Key for Nonprofits

Social Media is Key for Nonprofits

Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. Done...
How to Design for Your Target Audience

How to Design for Your Target Audience

If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is essential that you reach your target audience with the correct message, and this only comes through research and...
3 Essential Principles for a Healthy Brand

3 Essential Principles for a Healthy Brand

What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website… A brand is the unique essence that differentiates you from everyone else. It is...