by Kim Rugh | Nov 27, 2020 | Branding, Digital, Media
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give? How can I give?...
by Mark Dreistadt | Oct 9, 2020 | Branding, Digital, Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.” Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong....
by Kim Rugh | Oct 2, 2020 | Branding, Digital, Media
As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or making conversation when you meet your significant other’s parents, those first few moments matter. A lot. Can you guess...
by Kim Rugh | Aug 14, 2020 | Branding, Digital, Media
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use social media to connect with one another, engage with news content, share information, and entertain themselves. Done...
by Christine Johns | Jul 15, 2020 | Branding, Creative
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is essential that you reach your target audience with the correct message, and this only comes through research and...
by Mark Dreistadt | Jun 12, 2020 | Branding
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website… A brand is the unique essence that differentiates you from everyone else. It is...
