Branding

Should You Consider a Minimalist Logo?

There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be tempting to stick with “Old

READ MORE

Emojis: A Powerful Marketing Tool

Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without them, particularly in the ways we interact with one another on social media or digital messaging. Now widely considered to be

READ MORE

Social Media Post Design That Engages

You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the

READ MORE

Bring Your Ideas To Life!

We all have our own ideas when it comes to creating a visual representation of who we are.  I am often asked to take pictures of people because they know that I tend to capture the kind of image they  hope to post.  Especially ladies…

READ MORE

Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the

READ MORE

3 Top Social Media Trends to Consider in 2019

Trends. They’re ever-changing and imitating them doesn’t guarantee success. In reality, the only trend you need to follow consistently—especially in social media—is to adjust your approach to bring awareness to and increase engagement with your audience. Anything else needs to be carefully evaluated before you

READ MORE

Use the Magic of Scale in Your Design

Have you ever stared at a design you created and thought, “It is okay, but it needs … something.” Countless times I’ve spent hours on a design, only to discover it just somehow seemed … well, flat. When it comes to content design, whether it is

READ MORE

Three Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is

READ MORE