In today’s world, faith-based organizations face unique challenges when it comes to building and maintaining a strong brand. Just like any other...
Branding
Revitalize Your Nonprofit: Modernize Your Brand to Stay Relevant Across Generations
Branding is critical for any organization to remain relevant and engaged with supporters. However, faith-based organizations often find it...
Integrated Marketing: The Key to a Unified Brand Experience
Let us be honest: capturing the attention of your audience amidst the noise can be a challenge. But with the right strategy, you can not only reach...
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Your Brand Is Talking—What Is It Saying?
Let me briefly talk to you about the brand I know best … Infinity Concepts is an integrated brand communications agency that helps organizations...
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...
Empathetic Marketing: Vital Insights for 2023
In marketing, business, and life we are always working with real people. Sometimes it’s humans interacting with human ideas, humans buying...
