In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Branding
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Your Brand Is Talking—What Is It Saying?
Let me briefly talk to you about the brand I know best … Infinity Concepts is an integrated brand communications agency that helps organizations...
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...
Empathetic Marketing: Vital Insights for 2023
In marketing, business, and life we are always working with real people. Sometimes it’s humans interacting with human ideas, humans buying...
Branding in 3D
A recent study said that 1000 selfies are posted to Instagram every 10 seconds. 93 million selfies are taken each day. The equivalent of 2,583,333...
3 Keys to Developing an Awesome Brand
A while back, I started an experiment. It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him...
Is Your Website Caveman-Ready?
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first...
Lost Opportunities: Faith, Giving, and Social Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.”...