3 Essential Principles for a Healthy Brand
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website… A brand is the
Branding
Should You Consider a Minimalist Logo?
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be tempting to stick with “Old
Emojis: A Powerful Marketing Tool
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without them, particularly in the ways we interact with one another on social media or digital messaging. Now widely considered to be
Considering Multiple Generations: How to avoid the hyper-focus on generational differences
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the generations change rapidly, adding to the confusion. Are there differences with each age group? Yes, of course. Should we keep in mind
Social Media Post Design That Engages
You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the
Bring Your Ideas To Life!
We all have our own ideas when it comes to creating a visual representation of who we are. I am often asked to take pictures of people because they know that I tend to capture the kind of image they hope to post. Especially ladies…
Branding Your Church’s Media Ministry
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the
3 Top Social Media Trends to Consider in 2019
Trends. They’re ever-changing and imitating them doesn’t guarantee success. In reality, the only trend you need to follow consistently—especially in social media—is to adjust your approach to bring awareness to and increase engagement with your audience. Anything else needs to be carefully evaluated before you
Use the Magic of Scale in Your Design
Have you ever stared at a design you created and thought, “It is okay, but it needs … something.” Countless times I’ve spent hours on a design, only to discover it just somehow seemed … well, flat. When it comes to content design, whether it is
Three Aspects to a Great Logo
One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is