A while back, I started an experiment. It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him...
Branding
Is Your Website Caveman-Ready?
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first...
Lost Opportunities: Faith, Giving, and Social Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.”...
Does Your Website Make a Great First Impression?
As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or...
Social Media is Key for Nonprofits
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use...
How to Design for Your Target Audience
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is...
3 Essential Principles for a Healthy Brand
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad...
Should You Consider a Minimalist Logo?
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable....
Emojis: A Powerful Marketing Tool
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without...
Considering Multiple Generations: How to avoid the hyper-focus on generational differences
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the...
