As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or...
Branding
Social Media is Key for Nonprofits
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use...
How to Design for Your Target Audience
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is...
3 Essential Principles for a Healthy Brand
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad...
Should You Consider a Minimalist Logo?
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable....
Emojis: A Powerful Marketing Tool
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without...
Considering Multiple Generations: How to avoid the hyper-focus on generational differences
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the...
Social Media Post Design That Engages
You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market...
Bring Your Ideas To Life!
We all have our own ideas when it comes to creating a visual representation of who we are. I am often asked to take pictures of people because they...
Branding Your Church’s Media Ministry
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach....