Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.
Done well, your social media activities can help your organization or ministry engage your current and potential supporters by capturing their hearts and keeping their attention. Social media can also elevate awareness of your mission which will support your fundraising efforts.
For it to be effective, however, social media cannot be an afterthought, or a task assigned to an intern. Your social media strategy must be integrated with your overall marketing strategy and should align with your goals and your target audiences. That requires intentionality and focus from your staff or key volunteers.
Pick a schedule and stick to it. We recommend posting at least one time per day on each social media platform that you use. Can you do more? Sure! But the key is consistency. Find a frequency schedule that works for you and stick to it.
Find your voice
Determine the tone that best communicates who you are as an organization and apply it to everything you post on social media. Maybe your organization strives to be casual and friendly … helpful and professional … humorous and approachable … That does not mean you can never deviate, but your message will be more easily received when your audience knows who you are and what to expect from you.
Your nonprofit is making a difference! Connect with your audience by telling them what you are doing and why it matters. Show your donors where their money goes. If you are buying shoes for needy children, show that. If you teach people how to get out of debt, tell their stories. Tell stories about the life change that happens when people partner with you.
Connect with your audience
Build authentic relationships with your online audience and, whenever possible, make your content personal. Let your audience see the people and the heart behind your mission.
Don’t forget a CTA
Always include a clear call to action with your social media content. “Make a donation today!”, “Visit our website,” “Fill out this survey.” Tell your audience what you want them to do and give them a way to do it.
An investment of time and resources in a cohesive and intentional social media strategy can play an important role in your communication, marketing and fundraising strategies.
Is it time to evaluate your social media strategies? A cohesive plan may be just what you need. CLICK HERE or call us today at 724-733-1200.
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