Fundraising is essential for nonprofits to survive and thrive, but it’s not always easy. With so many moving parts to keep track of,...
Fundraising
Influencer Marketing—Is This Another Game of Telephone?
Have you ever played the game of telephone? To begin, participants line up in a row. The first person in the line comes up with a sentence and...
Can You Raise Money With SEO?
When it comes to fundraising, search engine optimization (SEO) is a high-interest topic. There are generally two schools of thought: a focus on SEO...
The Storytelling Formula
Much like solving for “x” in a mathematical equation, how you tell your organization’s story requires a specific formula. Every piece of...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
Make [Fun]draising Fun!
Abraham Maslow, renowned psychologist, once said, “It is tempting, if the only tool you have is a hammer, to treat everything as if it were a...
How to Avoid the SPAM Folder
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...
The Impact of A/B Testing in Your Email Marketing Campaigns
It’s no secret that email marketing has been widely adopted by many businesses and organizations as a tool to communicate with current and potential...
2022 Fundraising Trends
While every organization is different and has its own strategies, there are some fundraising tools that are trending that no one has the luxury to...
One quick website hack to increase donations today
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link...