Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...
How to Avoid the SPAM Folder
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Fundraising
The Impact of A/B Testing in Your Email Marketing Campaigns
It’s no secret that email marketing has been widely adopted by many businesses and organizations as a tool to communicate with current and potential...
2022 Fundraising Trends
While every organization is different and has its own strategies, there are some fundraising tools that are trending that no one has the luxury to...
One quick website hack to increase donations today
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link...
The Path to Caring About Your Cause
Your cause matters, a lot. You are changing lives and the people that support you are vested partners of a work they are passionate about. But how...
Are You In A Relationship With Your Donors?
FUNDRAISING is imperative for a non-profit’s survival...but FRIEND-RAISING is critical for growth and profitability! There are many ways to raise...
5 Reasons Why Donors Lapse and How to Prevent It
A successful donor retention program is a crucial component of your overall fundraising strategy. Finding and acquiring new donors can be hard—and...
What Is a Strategy?
If there is one big overused and misused word I hear on a regular basis, it is “strategy.” This term is thrown around loosely and used in many...
Three Tips for Improving Your Donation Forms
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine...
The 3 Most Important Questions to Answer Before You Write Your Next Story for Fundraising
You probably already know that storytelling can be one of the most effective tools in your fundraising toolbox. Nonprofit storytelling is one of the...