RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT – ENGAGE. These four principals outline the process for effectively building and nurturing a donor or customer base. REACH Every organization needs
Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this should be a major red flag and not passed over lightly. There is a reason why you started your
New donor acquisition is an essential component of a healthy fundraising program. You always need a steady stream of fresh new donors, but it is important not to neglect your existing donors. In fact, it generally costs more to acquire a new donor than it
Technology has changed every aspect of our lives and is a powerful tool for raising support for your organization. Most groups have a blend of traditional and digital aspects to their fundraising efforts, but it is easy to get stuck with what you are doing.
Our agency has the privilege and responsibility to raise funds for organizations from around the world that are doing amazing work. We learn the organization’s voice, analyze their donor database, develop a multi-channel fundraising strategy, remove the friction points for giving, and much more. One of
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and stories that your supporters help make happen, and gives you an opportunity to say “THANK YOU!” There are multiple ways you can communicate with your
I am always excited to hear from clients that our marketing expertise and strategic implementation have enhanced their fundraising efforts. I received one such email the other day. Our client was thrilled when a lapsed donor was reactivated because of a digital donor acquisition ad they
Fall is in the air and we will soon be breaking out the sweaters, enjoying our pumpkin spice lattes, pumpkin spice candles, pumpkin spice - EVERYTHING, and watching the beautiful change of the leaves to vibrant oranges, yellows, and purples. Most importantly, at this time of
Every good structure is built on a strong foundation. Jesus even taught this in the Bible in Matthew – Chapter 7 and Luke – Chapter 6. When you build any structure, the most important part of the process is getting the foundation right. I once
After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of donations to help those in crisis. The number of gifts was of an unprecedented magnitude, forcing the organization to scramble to
