In today’s world, ministries and nonprofits have more tools than ever to connect with new donors. But with so many voices competing for...
Fundraising
Content is King. Authenticity Is the Strategy.
For years, marketers have said “content is king,” and my clients have probably heard this from me so often they are sick of it! And that...
How Can A/B Testing Optimize Fundraising Landing Pages?
Fundraising landing pages are the gateway for potential new givers to take that next step in the donor journey and make a financial gift to your...
Essential Tips for Successful Online Fundraising for Ministries
Is your ministry making it easy for people to give when they feel inspired to make a gift? That question matters more now than ever before. Most...
Infinity Concepts Acquires InChrist Communications: Why This Acquisition—and Why Now?
Growth, when done well, is never accidental. It is the result of discernment, discipline, and a clear understanding of both mission and moment....
How Marketing Automation Nurtures New Donor Relationships
When a new donor or potential donor decides to initiate a relationship with your nonprofit by donating or by joining your email list, something...
3 Ways Coffee Can Improve Your Fundraising Program
COFFEE. JAVA. JOE. GO JUICE. JET FUEL. Whatever you call it, coffee helps many of us get moving in the morning. More than just a beverage, coffee...
Trust, Heart, and Logic: Use Data to Power Your Mission’s Impact
When you use data to demonstrate your organization's effectiveness, you build trust and credibility. But bear in mind: While data connects with the...
