At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19 shutdowns were starting. It seemed like the entire world stopped turning in just one day. The leaders of the ministry knew
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going on as normal, the cause continuing as normal, people going out and about, getting coffee together, etc. It was
When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS that can objectively show you how well you’re doing. Without these indicators, you are unable to identify areas where you are succeeding and areas that need
When it comes to digital fundraising, there are many rules. Some rules are informal, and some have a legal disclaimer. You, of course, do not want to break any laws or compromise the integrity of your organization under any circumstance. But sometimes there are unwritten
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT – ENGAGE. These four principals outline the process for effectively building and nurturing a donor or customer base. REACH Every organization needs
Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this should be a major red flag and not passed over lightly. There is a reason why you started your
New donor acquisition is an essential component of a healthy fundraising program. You always need a steady stream of fresh new donors, but it is important not to neglect your existing donors. In fact, it generally costs more to acquire a new donor than it
Technology has changed every aspect of our lives and is a powerful tool for raising support for your organization. Most groups have a blend of traditional and digital aspects to their fundraising efforts, but it is easy to get stuck with what you are doing.
Our agency has the privilege and responsibility to raise funds for organizations from around the world that are doing amazing work. We learn the organization’s voice, analyze their donor database, develop a multi-channel fundraising strategy, remove the friction points for giving, and much more. One of
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and stories that your supporters help make happen, and gives you an opportunity to say “THANK YOU!” There are multiple ways you can communicate with your
