by Kim Rugh | Jun 11, 2021 | Digital, Fundraising
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully crafted emails or newsletters, right? It feels a little like a relationship gone bad. Someone is moving on and ending the...
by Elle Speicher | Apr 30, 2021 | Fundraising
Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals. 10,000 children fed each year, 80% program funding, 100 education scholarships—you get the idea. These statistics are...
by George Konetes | Mar 26, 2021 | Fundraising, Leadership
Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to establish your organization as a leader. People may give a gift to help with an urgent need, but people become partners...
by Andy Walker | Mar 19, 2021 | Digital, Fundraising
Love it or hate it, donor data is crucial to the success of your fundraising efforts. In a digital world, effectively collecting and using donor data is the key to your nonprofit’s future growth. It will help you better understand your existing donor community...
by Elle Speicher | Mar 5, 2021 | Fundraising
We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another. Quite often, nonprofit organizations create generic donation pages that unintentionally deter people from giving!...
by Kim Rugh | Feb 19, 2021 | Digital, Fundraising
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link that “calls” your customer or donor to do something or to respond in some way. Far too many nonprofits and ministries...
