There is nothing quite like the feeling of unveiling a beautiful campaign. The design is sharp, the copy sings, the video hits all the right...
Fundraising
What Is a Donor Acquisition Funnel and Why Does It Matter?
In my experience, both the art and science of donor acquisition are tied to a multistep strategy that is commonly referred to as a “funnel” today....
Creativity Needs a Blueprint
Have you ever sat through a creative review meeting where everyone in the room uses phrases like: “Can we make it pop a little more?” “It just...
The Digital Handshake: Welcoming Donors Before They Ever Give
Every thriving church has one. Every successful nonprofit depends on one. A warm welcome at the door. A handshake. A smile. A simple acknowledgment...
Why Your Call to Action Matters—And How to Write One That Converts
A few years ago, I sent out what I thought was a strong email campaign. The message was clear. The story was compelling. The design looked great....
How Can Data Analytics Refine Your Donor Acquisition Strategy?
In today’s world, ministries and nonprofits have more tools than ever to connect with new donors. But with so many voices competing for...
Content is King. Authenticity Is the Strategy.
For years, marketers have said “content is king,” and my clients have probably heard this from me so often they are sick of it! And that...
How Can A/B Testing Optimize Fundraising Landing Pages?
Fundraising landing pages are the gateway for potential new givers to take that next step in the donor journey and make a financial gift to your...
