Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to establish your organization as a leader. People may give a gift to help with an urgent need, but people become
Love it or hate it, donor data is crucial to the success of your fundraising efforts. In a digital world, effectively collecting and using donor data is the key to your nonprofit's future growth. It will help you better understand your existing donor community and
We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another. Quite often, nonprofit organizations create generic donation pages that unintentionally deter people from giving! Utilizing the right fundraising software and/or
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link that “calls” your customer or donor to do something or to respond in
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete. As a marketer, your first goal is to get your recipients to OPEN your
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital that you are registered to raise money in each state where you solicit funds. Many organizations are not aware that Charitable
Often, I receive requests from nonprofits and ministries asking for help to acquire new donors. They are desperately looking for the next new platform or marketing campaign that will unleash an abundant harvest of potential new donors at a low cost. A regular inflow of
At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19 shutdowns were starting. It seemed like the entire world stopped turning in just one day. The leaders of the ministry knew
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going on as normal, the cause continuing as normal, people going out and about, getting coffee together, etc. It was
When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS that can objectively show you how well you’re doing. Without these indicators, you are unable to identify areas of success and areas that need attention before
