In nonprofit communications, it is easy to assume the answer to donor drop-off is more: more emails, more data, more urgency. But year-over-year,...
Fundraising
How Can Email Segmentation Improve Christian Donor Conversion Rates?
Your ministry’s email list is one of the most powerful tools in your fundraising strategy. A healthy list provides steady giving throughout...
Maximizing GivingTuesday: Turning One Day Into Lasting Impact
GivingTuesday has become one of the most powerful global movements for generosity. Every year, on the Tuesday after Thanksgiving, millions of people...
Beyond the Launch: 4 Steps to Keep Your Marketing Momentum
When you launch a new brand, fundraising campaign, or outreach initiative, it is a major milestone—the result of months of strategy, approvals, and...
How Social Proof Widgets Build Trust for Christian Nonprofits
In a world where trust is currency, Christian nonprofits face both unique opportunities and challenges in cultivating donor confidence. While...
7 Reasons Donors Never Give a Second Gift
Every organization wants more new donors, and with good strategy and hard work, you can get them. But your goal is almost never to get a one-time...
How Can Nonprofits Use Social Media for Donor Acquisition?
Social media is one of the most effective tools nonprofits can use for donor acquisition. It opens the door to entirely new audiences. These are...
Why Donor Retention Matters
The average donor retention rate in 2024 was just 42.9 percent, meaning 57.1 percent of donors did not give again. That is a staggering number, yet...
Social Media Strategies for Nonprofits
If you are in the nonprofit or ministry space, chances are you are always on the hunt for new potential donors and supporters for your organization....
What To Do When a Big Fundraising Campaign Fails
Everyone wants every fundraising campaign to be a monumental success. What many do not realize is that some of the biggest successes out there...
