How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete. As a marketer, your first goal is to get your recipients to OPEN your
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital that you are registered to raise money in each state where you solicit funds. Many organizations are not aware that Charitable
Often, I receive requests from nonprofits and ministries asking for help to acquire new donors. They are desperately looking for the next new platform or marketing campaign that will unleash an abundant harvest of potential new donors at a low cost. A regular inflow of
At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19 shutdowns were starting. It seemed like the entire world stopped turning in just one day. The leaders of the ministry knew
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going on as normal, the cause continuing as normal, people going out and about, getting coffee together, etc. It was
When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS that can objectively show you how well you’re doing. Without these indicators, you are unable to identify areas of success and areas that need attention before
When it comes to digital fundraising, there are many rules. Some rules are informal, and some have a legal disclaimer. You, of course, do not want to break any laws or compromise the integrity of your organization under any circumstance. But sometimes there are unwritten
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT – ENGAGE. These four principals outline the process for effectively building and nurturing a donor or customer base. REACH Every organization needs
Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this should be a major red flag and not passed over lightly. There is a reason why you started your
New donor acquisition is an essential component of a healthy fundraising program. You always need a steady stream of fresh new donors, but it is important not to neglect your existing donors. In fact, it generally costs more to acquire a new donor than it
