Traditional fundraising channels today are more crowded than ever, and the cost to reach new audiences continues to climb. Many organizations find...
Fundraising
Why Your Acquisition Direct Mail Is Costing You More Than It Should
Direct mail still works! I want to say that clearly before anything else, because I talk to ministry and nonprofit leaders regularly who are...
The Gift Hiding in Your Donors’ Tax Forms
Before I worked in ministry marketing, I worked for a self-directed IRA custodian, the company that holds clients’ IRA investments, processes their...
How to Build an Urgent Fundraising Game Plan
Many types of nonprofits may encounter urgent fundraising situations. These are times when something outside of your organization creates a clear,...
Don’t Mistake Familiarity for Fatigue
There are certain songs you can recognize from the first few notes. Maybe you loved one of them once. You played it in the car, added it to every...
Are You Communicating with New Donors?
Understanding the importance of follow-up with new donors and opportunities to turn them into lifelong supporters.
Finding the Right Creators for Your Christian Influencer Marketing Campaign
People are increasingly turning to creators they trust for recommendations, ideas, and information. For ministries, Christian influencer marketing...
Creative Is the Face. Strategy Is the Bones.
There is nothing quite like the feeling of unveiling a beautiful campaign. The design is sharp, the copy sings, the video hits all the right...
