Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” Unfortunately, organizations often fail to plan ahead,...
Why You Need a Fundraising Calendar
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Fundraising
Personalize to Maximize Engagement
In 2021, sending an email can be as good as having a real conversation with a person. If you are using email for your marketing and fundraising...
Fundraising Hero’s Journey
The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth...
Rekindle the Romance: A Study in Unsubscribe Pages
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully...
Numbers or Narrative—What Moves You?
Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals....
How Your Fundraising Style Can Make You a Leader
Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to...
The First-Party Future… Moving Beyond the Age of Facebook Ads
Love it or hate it, donor data is crucial to the success of your fundraising efforts. In a digital world, effectively collecting and using donor...
The Building Blocks of a Great Donation Page
We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another....
Why Isn’t Anyone Opening Your Emails?
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
Charitable Solicitation Registration: Why Is It Important?
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital...