Much like solving for “x” in a mathematical equation, how you tell your organization’s story requires a specific formula. Every piece of...
Fundraising
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
![Make [Fun]draising Fun!](https://www.infinityconcepts.com/wp-content/uploads/2022/10/Make-Fundraising-Fun-400x250.jpg)
Make [Fun]draising Fun!
Abraham Maslow, renowned psychologist, once said, “It is tempting, if the only tool you have is a hammer, to treat everything as if it were a...
How to Avoid the SPAM Folder
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...
The Impact of A/B Testing in Your Email Marketing Campaigns
It’s no secret that email marketing has been widely adopted by many businesses and organizations as a tool to communicate with current and potential...
2022 Fundraising Trends
While every organization is different and has its own strategies, there are some fundraising tools that are trending that no one has the luxury to...
One quick website hack to increase donations today
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link...
The Path to Caring About Your Cause
Your cause matters, a lot. You are changing lives and the people that support you are vested partners of a work they are passionate about. But how...
Are You In A Relationship With Your Donors?
FUNDRAISING is imperative for a non-profit’s survival...but FRIEND-RAISING is critical for growth and profitability! There are many ways to raise...
5 Reasons Why Donors Lapse and How to Prevent It
A successful donor retention program is a crucial component of your overall fundraising strategy. Finding and acquiring new donors can be hard—and...