A successful donor retention program is a crucial component of your overall fundraising strategy. Finding and acquiring new donors can be hard—and...
5 Reasons Why Donors Lapse and How to Prevent It
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Fundraising
What Is a Strategy?
If there is one big overused and misused word I hear on a regular basis, it is “strategy.” This term is thrown around loosely and used in many...
Three Tips for Improving Your Donation Forms
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine...
The 3 Most Important Questions to Answer Before You Write Your Next Story for Fundraising
You probably already know that storytelling can be one of the most effective tools in your fundraising toolbox. Nonprofit storytelling is one of the...
Mobile Giving Needs Beautiful Donation Pages … Anywhere!
A guest post by Kimber Wiggs – Qgiv These days, we live our lives on the go, so it makes sense that mobile devices are how many of us interact with...
3 Quick Tips to Improve Your Year-End Fundraising Emails
Year-end fundraising is the most wonderful time of the year! You know what that means—the Season of Giving is almost here. The Season of Giving is a...
Why You Need a Fundraising Calendar
Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” Unfortunately, organizations often fail to plan ahead,...
Personalize to Maximize Engagement
In 2021, sending an email can be as good as having a real conversation with a person. If you are using email for your marketing and fundraising...
Fundraising Hero’s Journey
The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth...
Rekindle the Romance: A Study in Unsubscribe Pages
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully...