In the dynamic world of marketing, the quest for effective strategies often boils down to a fundamental choice: quality or quantity. As marketers,...
Fundraising
Break These 5 Fundraising Bad Habits Today
Every non-profit has bad habits. Some bad habits were started unintentionally, some from bad thinking, and some may have been good ideas long ago,...
Are You Ready for Google and Yahoo’s New Email Marketing Requirements?
Email marketing is a powerful tool for ministries and organizations to connect with their supporters, but it’s crucial to do it responsibly...
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Make SMALL Work While You Grow
Every large organization had to start somewhere. And in those small beginnings were strategic plans, sacrifices, and focused efforts that brought...
Maximizing Nonprofit Fundraising Results with Sales Funnels
Nonprofit organizations play a crucial role in addressing social issues and making a positive impact on society. However, one of the biggest...
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Understanding Analytics: Nine Key Digital Metrics Every Fundraiser Should Measure
In the ever-changing world of digital fundraising, nonprofits are continually seeking ways to maximize their impact and reach. Data-driven insights,...
Anticipating Direct Mail Success Through Doubling Day
Wouldn't it be wonderful to have a crystal ball to predict the success of your direct mail campaign before it even finishes? We understand the...
How to Improve Conversion of Single-Gift Donors to Multi-Gift Donors
Converting single-gift donors to multi-gift donors is a challenge many nonprofits face. Multi-gift donors are crucial for the sustainability of...