What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link...
One quick website hack to increase donations today
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Fundraising
Why Isn’t Anyone Opening Your Emails?
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
Charitable Solicitation Registration: Why Is It Important?
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital...
The Single Most Important Key To Boosting Your Revenue
Often, I receive requests from nonprofits and ministries asking for help to acquire new donors. They are desperately looking for the next new...
Change in the Midst of a Crisis
At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19...
In Digital Fundraising, Immediacy Is a Game Changer
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going...
7 Fundraising Metrics Every Nonprofit Should Track
When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS...
When To Break The Rules | Facebook Fundraising Case Study
When it comes to digital fundraising, there are many rules. Some rules are informal, and some have a legal disclaimer. You, of course, do not want...
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
How to Not be the World’s Best Kept Secret
Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this...