In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Fundraising
Understanding Analytics: Nine Key Digital Metrics Every Fundraiser Should Measure
In the ever-changing world of digital fundraising, nonprofits are continually seeking ways to maximize their impact and reach. Data-driven insights,...
Anticipating Direct Mail Success Through Doubling Day
Wouldn't it be wonderful to have a crystal ball to predict the success of your direct mail campaign before it even finishes? We understand the...
How to Improve Conversion of Single-Gift Donors to Multi-Gift Donors
Converting single-gift donors to multi-gift donors is a challenge many nonprofits face. Multi-gift donors are crucial for the sustainability of...
Interactive Content—Your New Favorite Tool!
As social beings, we are constantly looking for ways to be included, valued, and heard. Because of this innate need, interactive content has emerged...
How to Get More Donations
I can’t prove this, but I have a hunch that many nonprofits and faith-based organizations could do more good if they had more donations. And...
The 5 Top Metrics in Facebook Fundraising and What They Tell You
In the modern world of digital fundraising, data abounds. There is no shortage of information; in fact there is often too much information, which...
The Ultimate Nonprofit Digital Checklist for Crafting an Effective Fundraising Strategy
Fundraising is essential for nonprofits to survive and thrive, but it’s not always easy. With so many moving parts to keep track of,...
Influencer Marketing—Is This Another Game of Telephone?
Have you ever played the game of telephone? To begin, participants line up in a row. The first person in the line comes up with a sentence and...
Can You Raise Money With SEO?
When it comes to fundraising, search engine optimization (SEO) is a high-interest topic. There are generally two schools of thought: a focus on SEO...
