Many nonprofits utilize Google Grants for search ads. This enables them to spend up to $10,000 a month in free Google Search advertising funds. Many...
Fundraising
Maximize Your Impact: Why Landing Page Conversion Rates Matter
As a fundraising and marketing professional, you are expected to track an untold number of performance metrics. However, one often-overlooked metric...
What Your Donor Experience Says about Your Ministry
Donors are the lifeblood that fuels the mission and vision of nonprofits and ministries. The interaction between a ministry and its donors—often...
Unlocking the Secrets to a Spectacular Fundraising Gala or Event
Planning and executing a successful fundraising gala or community event requires time, energy, and resources. For many nonprofit and humanitarian...
3 Innovative Ways to Find New Donors Digitally
Finding new donors is of universal importance for nonprofits. Rarely are new technologies for effectively doing this created, but using existing...
From Clicks to Contributions: A Guide to Effective Nonprofit Email Campaigns
Email marketing stands as a formidable ally for nonprofits, offering a direct channel to connect with supporters and drive donations. However, the...
Striking a Balance: Quality vs. Quantity in Campaign Responses
In the dynamic world of marketing, the quest for effective strategies often boils down to a fundamental choice: quality or quantity. As marketers,...
Break These 5 Fundraising Bad Habits Today
Every non-profit has bad habits. Some bad habits were started unintentionally, some from bad thinking, and some may have been good ideas long ago,...
Are You Ready for Google and Yahoo’s New Email Marketing Requirements?
Email marketing is a powerful tool for ministries and organizations to connect with their supporters, but it’s crucial to do it responsibly...
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
