As social beings, we are constantly looking for ways to be included, valued, and heard. Because of this innate need, interactive content has emerged...
Fundraising
How to Get More Donations
I can’t prove this, but I have a hunch that many nonprofits and faith-based organizations could do more good if they had more donations. And...
The 5 Top Metrics in Facebook Fundraising and What They Tell You
In the modern world of digital fundraising, data abounds. There is no shortage of information; in fact there is often too much information, which...
The Ultimate Nonprofit Digital Checklist for Crafting an Effective Fundraising Strategy
Fundraising is essential for nonprofits to survive and thrive, but it’s not always easy. With so many moving parts to keep track of,...
Influencer Marketing—Is This Another Game of Telephone?
Have you ever played the game of telephone? To begin, participants line up in a row. The first person in the line comes up with a sentence and...
Can You Raise Money With SEO?
When it comes to fundraising, search engine optimization (SEO) is a high-interest topic. There are generally two schools of thought: a focus on SEO...
The Storytelling Formula
Much like solving for “x” in a mathematical equation, how you tell your organization’s story requires a specific formula. Every piece of...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
Make [Fun]draising Fun!
Abraham Maslow, renowned psychologist, once said, “It is tempting, if the only tool you have is a hammer, to treat everything as if it were a...
How to Avoid the SPAM Folder
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...