Abraham Maslow, renowned psychologist, once said, “It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”
How often in fundraising do we apply the same tool, to every donor, and expect the same result? Are fundraisers just one-trick ponies?
This question has been gnawing at me for some time. It’s so easy to get into routine, to become efficient at what we do, to see success and ride on the coattails of it.
But fundraising is both a science and an art. We can’t just use the same formula repeatedly in every situation. As fundraisers, it is our job to reduce donor uncertainty, to captivate their imaginations, to stir their hearts, and to make giving, well, fun.
When was the last time you had fun giving to charity? Let me tell you about my experience …
It was a few years ago, and I was approaching a birthday. I got an email from a charity a month before my birthday, asking me what I would like for my birthday (the email had a button in it). Intrigued, I clicked. On the landing page, they had several options for me to click on for my birthday gift. When I clicked on the “Dinner and a movie” option, the button transformed to show me a monetary value of my option ($30), what the value of my birthday gift could do for their cause ($30 can also feed a family for a week in Angola). The next step led me to start a fundraiser for my birthday. I raised $500 in one month leading up to my birthday.
They did everything right: They made it about me. They cleverly captivated my imagination. They reduced my uncertainty by showing me facts. They made me a part of the solution. They made it fun.
And that is how we break the mold, shake up the formula, and keep on fundraising with success. Make it fun!
Let Infinity Concepts help you stay ahead of the fundraising trends!
CLICK HERE or call us today at 724-733-1200.
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