Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this should be a major red flag and not passed over lightly. There is a reason why you started your
In addition to marking the New Year, 2020 also represents the start of a new decade. There is no better time to unleash dreams and benchmark accomplishments. But in order to gauge success, you must ask yourself a few questions. What is success? How will
I am always excited to hear from clients that our marketing expertise and strategic implementation have enhanced their fundraising efforts. I received one such email the other day. Our client was thrilled when a lapsed donor was reactivated because of a digital donor acquisition ad they
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full Time Employees Phil is known for being both provocative and insightful. His television production and consulting experience during the past 30 years give
After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of donations to help those in crisis. The number of gifts was of an unprecedented magnitude, forcing the organization to scramble to
Can a blind spot really cause any harm? Isn’t there a proverb that says ignorance is bliss? Let me use an example that will help answer this question for us. In the early 2000s, Blockbuster was a seemingly unbeatable behemoth in the video industry. At its peak,
One inevitable truth about donors is that they eventually stop giving. You will have a certain percentage each year who fall into this category. There are a number of reasons why this happens, including death, change of location, change of focus, disappointment with the organization,
There is no question that social media is an invaluable tool to every organization. If you are not communicating with your audience and regularly analyzing and updating your strategy, you are not connecting with your potential audience. Utilizing social media as the leader of an organization
To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season
One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people. People are a reflection of
