Email marketing stands as a formidable ally for nonprofits, offering a direct channel to connect with supporters and drive donations. However, the...
Marketing
Striking a Balance: Quality vs. Quantity in Campaign Responses
In the dynamic world of marketing, the quest for effective strategies often boils down to a fundamental choice: quality or quantity. As marketers,...
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Break the Bad Habit of Recycled Ministry Content
The definition of recycled content is to use content created for one setting, like a blog, a sermon, or a letter and reuse it for another setting,...
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Ways to Promote Your Next KidsMin Church Outreach Event
Summer is winding down, but your church’s children’s ministry is most likely ramping up for the next wave of family-friendly functions....
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
“Boost” Your Brand with Paid Facebook Posts and Page Ads
In today’s digital age, creating and sustaining an online social media presence for your nonprofit, ministry, or business has never been more...
Interactive Content—Your New Favorite Tool!
As social beings, we are constantly looking for ways to be included, valued, and heard. Because of this innate need, interactive content has emerged...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...