There is nothing quite like the feeling of unveiling a beautiful campaign. The design is sharp, the copy sings, the video hits all the right...
Marketing
Creativity Needs a Blueprint
Have you ever sat through a creative review meeting where everyone in the room uses phrases like: “Can we make it pop a little more?” “It just...
The Digital Handshake: Welcoming Donors Before They Ever Give
Every thriving church has one. Every successful nonprofit depends on one. A warm welcome at the door. A handshake. A smile. A simple acknowledgment...
Why Your Call to Action Matters—And How to Write One That Converts
A few years ago, I sent out what I thought was a strong email campaign. The message was clear. The story was compelling. The design looked great....
Content is King. Authenticity Is the Strategy.
For years, marketers have said “content is king,” and my clients have probably heard this from me so often they are sick of it! And that...
Building an Audience for Your Christian Film Release: Why It Starts Long Before the Premiere
One of the biggest misconceptions among filmmakers is that audience building begins when a film is finished. By the time your film premieres—whether...
Ministry in the Modern Age: Using TikTok to Share Your Mission
When you hear the word “TikTok,” what is your first reaction? For many nonprofit leaders, it is something like: “Is that not just dance trends and...
3 Ways Coffee Can Improve Your Fundraising Program
COFFEE. JAVA. JOE. GO JUICE. JET FUEL. Whatever you call it, coffee helps many of us get moving in the morning. More than just a beverage, coffee...
