Whether you are a nonprofit or ministry trying to raise money for your next capital campaign or communicate with your existing supporters about a...
Marketing
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...
The Role of the Communications Calendar in Your Email Marketing Strategy
Let’s face it: we live and breathe by our calendars. Penciling in after-school soccer practice, oil changes, doctors’ appointments,...
How Ministries Can Leverage YouTube To Reach Millions
Many ministries are on YouTube, but they are not leveraging YouTube. There is a difference. Having a presence and getting traction are not the same...
Influencer Marketing—Is This Another Game of Telephone?
Have you ever played the game of telephone? To begin, participants line up in a row. The first person in the line comes up with a sentence and...
Empathetic Marketing: Vital Insights for 2023
In marketing, business, and life we are always working with real people. Sometimes it’s humans interacting with human ideas, humans buying...
Incorporating the E-Newsletter into Your Marketing Mix
Email marketing is a powerful tool in your marketing toolbox and when used appropriately, it has the potential to help grow your nonprofit or...
Reaching Generation Z
Our Pastor recently preached a sermon series titled Generation NXT. Throughout four weeks, he spoke about all the generations and how to effectively...
Five Key Takeaways for Your Next Nonprofit or Ministry Outreach Event
The world of events and gatherings has drastically shifted and evolved over the last few years. The pandemic has forever changed the way in which...
How Much Should You Spend On Marketing?
Years ago, I worked as the Senior VP for a national ministry. While this organization had a robust fundraising program, there were no additional...
