Crafting the Perfect Email Subject Line

by Joel Rishel | May 17, 2024 | Digital, Marketing

Would you like to boost the open rate of every email you send?

There are several factors that determine the open rate of your email sends—timing, relevance, and who it is from—all play their part, but a stellar subject line? That is the ticket!

Perfecting an attention-grabbing subject line is like the key to opening the door to your emails—it has got to be just right! To maximize your email’s impact and ensure it stands out in a crowded inbox, here are three crucial mistakes to avoid when crafting that all-important subject line.

Avoid the Snooze Button

Imagine your subject line is the snooze button on an alarm clock. You do not want your recipients hitting snooze and delaying opening your email. One common mistake is being too vague or generic. If your subject line lacks pizzazz or does not give a sneak peek into what is inside, it might get overlooked. Instead, be specific, highlight a benefit, or create curiosity to make your subject line an irresistible wake-up call.

Which of these two subject lines do you want to open? One that is just called Newsletter. Or one with a subject line: Unveiling Exciting Updates in This Month’s Newsletter!

Even if you have relevant information and compelling calls to action packed into your email, no one will get to them if the subject line is boring. Your great offers and exciting information will remain buried with hundreds and thousands of other unopened emails.

Steer Clear of the Clickbait Trap

To grab attention, it might be tempting to write clickbait—a misleading subject line that does not live up to the promise. This might grab attention initially, but it can lead to disappointment and a loss of trust.

Consumers appreciate honesty, so do not promise something in the subject line that your email content cannot deliver. Misleading subject lines can result in recipients feeling deceived, which is not a good foundation for building lasting relationships. Aim for authenticity and transparency to keep your audience engaged and trusting.

So, do not write a subject line about winning a free vacation when what you are really promoting is just a discount offer. Be compelling, but be straightforward and honest.

Hold Back on the Caps Lock:

WRITING IN ALL CAPS GETS ATTENTION. But using it too much can come across as aggressive or desperate. It can be perceived as shouting, which will turn people away.

There is a time and a place for using all caps in your email, sparingly, of course, but not in the subject line. Overusing capital letters in the subject line can make your email look like spam. Instead, strike a conversational and friendly tone, and let your subject line speak to your audience as if you are having a friendly chat.

Remember, your subject line is the first impression, so make it a positive and inviting one. Keep it clear, honest, and friendly, and you will be on your way to capturing your audience’s attention and keeping it!

Want to motivate people through emails sent with effective subject lines? Let Infinity Concepts help!

CLICK HERE or call us today at 724-733-1200.

Joel Rishel

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