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INFINITY CONCEPTS
An Award-Winning Brand Communications Agency
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Insights from our team.
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Is Your Website Caveman-Ready?
November 27, 2020What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer
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Radio Continues to Be Resilient Even as It Changes
November 20, 2020Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the growth of digital, radio once again, along with ot
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Think Like a Donor—And Reach Them Where They Are
November 13, 2020Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid their hands on paper you sent them. Time was spent buil
