Email Lead Generation
The International Christian Embassy Jerusalem
Danish Bible Petition
both in terms of email contacts and new donors.
The Danish Bible Society launched a new Bible translation that largely removed references to Israel from the Scriptures. The ICEJ felt compelled to respond and take a stand for the integrity of the Scriptures, and for Israel.
We developed and launched a petition on behalf of the ICEJ based on the theme of Israel being erased from the Scriptures.
- Prospective donors were asked to endorse a petition calling for the new Danish Bible translation to be rescinded/amended by the publishers.
- The primary promotion for the petition involved Facebook ads utilizing still images and animations.
- After prospective donors signed the petition, they were given the immediate opportunity to make a gift to further support the cause via the thank-you page and an automated email.
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