Digital Donor Acquisition
ONE VOICE MINISTRIES (OVM)
One Voice Ministries had an extremely active donor base and was very successful at cultivating passionate supporters, but they needed a new channel to bring first-time donors into the organization. To achieve their goals we initiated a series of Digital Donor Acquisition campaigns.
Our multi-campaign approach, paired with detailed targeting, valuable content, and compelling design, enabled OVM to engage new first-time donors, acquire new email contacts, and reinforce relationships with existing supporters.
- We launched campaigns centered around direct asks, product asks, and petition-style campaign to engage users with varying interests.
- We paired non-donation actions with immediate opportunities to give and obtain materials from the ministry to achieve record-breaking conversion rates.
- We optimized their digital campaigns over time using data-driven insights to improve messaging, targeting, and conversion rates.
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