Direct Mail Response

Like many nonprofits, One Voice Ministries relies on donations from supporters to fund their initiatives, but as the organization expanded, it became clear they needed to focus their efforts to engage and cultivate their existing donor base.

Infinity Concepts implemented a sophisticated monthly direct mail program drawing directly from messages being preached in almost real time, taking them from ideas to copy to print in just a few days in order to engage the audience at the highest level.

• Used advanced segmentation to target outreach efforts and identify regular givers among OVM’s current contacts.
• Optimized OVM’s direct letter copy, imagery, and format for better response rates and increasing donation total revenue.
• Created a light and efficient creative process able to move projects in record time and carry the momentum of live events forward into the direct mail communications.