Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize...
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a...
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a...
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I...
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is...
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable....
In a previous work life, I was the Director of Communications at a very large church. One of my many responsibilities was to promote attendance at...
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without...
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my...