Why Isn’t Anyone Opening Your Emails?

Why Isn’t Anyone Opening Your Emails?

How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete. As a marketer, your first goal is to get your recipients to OPEN your email. People’s inboxes...
Discover Your True Colors in Two Easy Steps

Discover Your True Colors in Two Easy Steps

In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a bookend to that blog, I wanted to address two easy ways to define and develop your brand’s color palette. While it seems...
Discover Your True Voice

Discover Your True Voice

For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a career in voice therapy. I still have been known to croon a tune on occasion, but more importantly, I committed to heart...
3 Things You May Not Know About Graphic Design

3 Things You May Not Know About Graphic Design

The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I entered the graphic design scene when the advent of digital design was in its infancy, and Photoshop cost you about a month’s...
How to Design for Your Target Audience

How to Design for Your Target Audience

If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is essential that you reach your target audience with the correct message, and this only comes through research and...