Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
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Creative
3 Keys to Developing an Awesome Brand
A while back, I started an experiment. It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him...
The New “Easy” Button!
QR Codes Are Back, But Are They Here to Stay?
Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize...
Why Isn’t Anyone Opening Your Emails?
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
Discover Your True Colors in Two Easy Steps
In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a...
Discover Your True Voice
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a...
3 Things You May Not Know About Graphic Design
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I...
How to Design for Your Target Audience
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is...
Should You Consider a Minimalist Logo?
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable....
The Power of Wow! How to Implement Word-of-Mouth Marketing
In a previous work life, I was the Director of Communications at a very large church. One of my many responsibilities was to promote attendance at...