How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete. As a marketer, your first goal is to get your recipients to OPEN your
In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a bookend to that blog, I wanted to address two easy ways to define and develop your brand’s color palette. While it seems simple
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a career in voice therapy. I still have been known to croon a tune on occasion, but more importantly,
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I entered the graphic design scene when the advent of digital design was in its infancy, and
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is essential that you reach your target audience with the correct message, and this only comes through research and executing a powerful,
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be tempting to stick with “Old
In a previous work life, I was the Director of Communications at a very large church. One of my many responsibilities was to promote attendance at the various events we hosted, including a large Christmas program which drew thousands of visitors over the course of
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without them, particularly in the ways we interact with one another on social media or digital messaging. Now widely considered to be
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my accumulated stack of stuff has been conquered and cleared out, another one seems to take its
I have been a designer for over twenty years. Much of what I have learned has come through asking questions, studying the technique of other designers, and making lots of mistakes. When I first started on the path to become a designer, I spent hours
