There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be tempting to stick with “Old
In a previous work life, I was the Director of Communications at a very large church. One of my many responsibilities was to promote attendance at the various events we hosted, including a large Christmas program which drew thousands of visitors over the course of
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without them, particularly in the ways we interact with one another on social media or digital messaging. Now widely considered to be
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my accumulated stack of stuff has been conquered and cleared out, another one seems to take its
I have been a designer for over twenty years. Much of what I have learned has come through asking questions, studying the technique of other designers, and making lots of mistakes. When I first started on the path to become a designer, I spent hours
Are you perplexed by file names like JPEG, PNG, or TIFF? Unsure about where and when to use them? While there may seem to be an overwhelming variety of image formats, each one has its place and function. Tired of blurry, cloudy, or pixelated images? It
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the generations change rapidly, adding to the confusion. Are there differences with each age group? Yes, of course. Should we keep in mind
I remember as a teenager asking my parents to recount the story of how they met and fell in love. The story itself is quite the comedy of errors, but after I collected myself from spasmodic bouts of laughter, I prodded a bit further and
Like it or not, social media is here to stay. And if your business, ministry, or organization utilizes it to grow and engage your audience, chances are you have asked the question about whether it is worth the investment of a portion of your marketing
You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the
