Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Creative
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
3 Keys to Developing an Awesome Brand
A while back, I started an experiment. It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him...
The New “Easy” Button!
QR Codes Are Back, But Are They Here to Stay?
Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize...
Why Isn’t Anyone Opening Your Emails?
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we...
Discover Your True Colors in Two Easy Steps
In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a...
Discover Your True Voice
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a...
3 Things You May Not Know About Graphic Design
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I...