In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a bookend to that blog, I wanted to address two easy ways to define and develop your brand’s color palette. While it seems simple
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a career in voice therapy. I still have been known to croon a tune on occasion, but more importantly,
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I entered the graphic design scene when the advent of digital design was in its infancy, and
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is essential that you reach your target audience with the correct message, and this only comes through research and executing a powerful,
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be tempting to stick with “Old
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without them, particularly in the ways we interact with one another on social media or digital messaging. Now widely considered to be
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my accumulated stack of stuff has been conquered and cleared out, another one seems to take its
I have been a designer for over twenty years. Much of what I have learned has come through asking questions, studying the technique of other designers, and making lots of mistakes. When I first started on the path to become a designer, I spent hours
Are you perplexed by file names like JPEG, PNG, or TIFF? Unsure about where and when to use them? While there may seem to be an overwhelming variety of image formats, each one has its place and function. Tired of blurry, cloudy, or pixelated images? It
I remember as a teenager asking my parents to recount the story of how they met and fell in love. The story itself is quite the comedy of errors, but after I collected myself from spasmodic bouts of laughter, I prodded a bit further and
