In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a...
Discover Your True Colors in Two Easy Steps
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Christine Johns
Discover Your True Voice
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a...
3 Things You May Not Know About Graphic Design
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I...
How to Design for Your Target Audience
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is...
Should You Consider a Minimalist Logo?
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable....
Emojis: A Powerful Marketing Tool
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without...
The Inherent Power of White Space
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my...
You Can Do It! Content Creation Tools for Non-Designers
I have been a designer for over twenty years. Much of what I have learned has come through asking questions, studying the technique of other...
Get Picture Perfect Results with the Right Image File
Are you perplexed by file names like JPEG, PNG, or TIFF? Unsure about where and when to use them? While there may seem to be an overwhelming variety...
Fonts Matter: Fall In Love with the Right Type
I remember as a teenager asking my parents to recount the story of how they met and fell in love. The story itself is quite the comedy of errors,...