by Christine Johns | Dec 11, 2020 | Creative
In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a bookend to that blog, I wanted to address two easy ways to define and develop your brand’s color palette. While it seems...
by Christine Johns | Oct 30, 2020 | Creative
For many years, I had a passion for singing. I was fortunate to have patient and persistent vocal instructors in my youth, and I even considered a career in voice therapy. I still have been known to croon a tune on occasion, but more importantly, I committed to heart...
by Christine Johns | Sep 4, 2020 | Creative
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I entered the graphic design scene when the advent of digital design was in its infancy, and Photoshop cost you about a month’s...
by Christine Johns | Jul 15, 2020 | Branding, Creative
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is essential that you reach your target audience with the correct message, and this only comes through research and...
by Christine Johns | May 28, 2020 | Branding, Creative
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable. Logo design trends are constantly evolving. They are never one-size-fits-all. And when it comes to your logo, it can be...
