The relationship Public Relations practitioners have with the media is crucial for success. Yes, it is certainly most important to understand your client(s) and their target audiences, but it is equally as important to be knowledgeable and selective when you choose...
Content marketing effectively attracts people and sets you apart from other nonprofits. Think of it as storytelling—telling stories about what your nonprofit stands for. People want to read content that educates, entertains, and inspires them. If you create your...
EXPORT, PA – A new study from Infinity Concepts and Grey Matter Research asked evangelical Protestant donors to name their very favorite charity or ministry to support. Their answers reveal a lot about the giving priorities of evangelicals. The findings are detailed...
EXPORT, PA – Newly released research shows the vast majority of evangelical Protestants in the US access “specifically Christian” content through various media forms. However, evangelical use of individual media types is fragmented. The findings are detailed in Media...
The goal of a strong fundraising campaign is to inspire supporters to give to your organization or cause, and ideally, create a long-lasting relationship by converting these supporters into regular donors through a direct call to action. Fundraising campaigns can be...
