If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is...
Creative
Should You Consider a Minimalist Logo?
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable....
The Power of Wow! How to Implement Word-of-Mouth Marketing
In a previous work life, I was the Director of Communications at a very large church. One of my many responsibilities was to promote attendance at...
Emojis: A Powerful Marketing Tool
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without...
The Inherent Power of White Space
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my...
You Can Do It! Content Creation Tools for Non-Designers
I have been a designer for over twenty years. Much of what I have learned has come through asking questions, studying the technique of other...
Get Picture Perfect Results with the Right Image File
Are you perplexed by file names like JPEG, PNG, or TIFF? Unsure about where and when to use them? While there may seem to be an overwhelming variety...
Considering Multiple Generations: How to avoid the hyper-focus on generational differences
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the...
Fonts Matter: Fall In Love with the Right Type
I remember as a teenager asking my parents to recount the story of how they met and fell in love. The story itself is quite the comedy of errors,...
Free Ways to Boost Facebook Post Engagement
Like it or not, social media is here to stay. And if your business, ministry, or organization utilizes it to grow and engage your audience, chances...