by Jason Dreistadt | Mar 8, 2019 | Creative
Creativity is more than equipment. It is more than typing or clicking. It is more than the latest and greatest fonts and color palette. Creativity encompasses more than all of that. It is a mindset… a way of life, if you will, that includes both the approach as well...
by Jason Dreistadt | Jan 18, 2019 | Branding, Creative
One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is not your logo...
by Jason Dreistadt | Nov 23, 2018 | Branding, Consulting, Leadership
One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people. People...
by Jason Dreistadt | Oct 12, 2018 | Consulting, Fundraising
I remember it clearly. It was a Tuesday, late in the afternoon … The call came in asking us to design and print 60,000 special offering envelopes to be delivered to the West Coast by Friday. I thought, “There is no way.” But I said, “Let me see what I can do.” I made...
by Jason Dreistadt | Aug 24, 2018 | Fundraising
I like movies. They are a great touchpoint for the culture. They forge emotional bonds. I can still remember the first time I saw Star Wars, Superman, and even Casablanca. What makes these movies memorable? What makes them have a connection? There are good movies and...
