Effective communication is critical for keeping your church’s or ministry’s community engaged and informed. The tool for the job, providing a direct...
Joel Rishel
Is A/B Testing Still Effective in 2025?
A/B testing, the practice of comparing two versions of a webpage, email, or ad to see which performs better, has long been a go-to strategy in...
What To Do When an Email Tanks
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results...
Crucial Digital Fundraising Strategies for Christian Organizations
In an age where digital presence is crucial, Christian organizations must leverage online platforms to boost their fundraising efforts. The...
Crafting the Perfect Email Subject Line
Would you like to boost the open rate of every email you send? There are several factors that determine the open rate of your email sends—timing,...
Striking the Balance Between Ministry and Marketplace
Ask pastors if their church is a business or a ministry, and most will answer ministry without a moment’s hesitation. It is understandable, of...
The Importance of QR Codes in Marketing
The first time I saw a QR Code was in 2010. I thought it was a brand-new invention. I didn’t realize at the time that the Quick Response—or QR...
Printed Books Just Won’t Die
Given the rise in digital book publishing and alternate sources of entertainment and information through multimedia, many people have speculated...
Leaders Embrace Their Limitations
Leaders are respected, looked up to, even imitated—and in many ways, appropriately so. Why? Because leaders are experts in their field....
How to Get More Donations
I can’t prove this, but I have a hunch that many nonprofits and faith-based organizations could do more good if they had more donations. And...
