Years ago, I worked as the Senior VP for a national ministry. While this organization had a robust fundraising program, there were no additional...
How Much Should You Spend On Marketing?
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Marketing
Display Advertising 101: What It Is and When You Should Use It
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But...
3 Keys to Developing an Awesome Brand
A while back, I started an experiment. It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him...
Display Advertising: Why Is it Important?
Because it works! Display advertising is a great way for small businesses to increase their brand awareness and reach relevant consumers. Display...
The Role of Content Marketing for Nonprofits
Content marketing effectively attracts people and sets you apart from other nonprofits. Think of it as storytelling—telling stories about what your...
Display Ads: How to Ensure Success
In 2022, digital display ads still play a major role in pushing your potential customers through the marketing funnel. Even with all the other...
Cryptocurrency Donations: Fad or the Future?
I first heard about cryptocurrency about 10 years ago. I remember being extremely skeptical of this new “trend” in commerce and investing. While...
The Digital Sibling to Direct Mail
Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation...
5 Best Practices for Content Creation
It is the 2020s and CONTENT is KING. Whether you are a business, a nonprofit, or a ministry, you are in the business of building a brand and...
Why You Need a Fundraising Calendar
Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” Unfortunately, organizations often fail to plan ahead,...