by George Konetes | May 21, 2021 | Digital
According to Google’s Oxford Languages dictionary, a podcast is defined as a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers...
by George Konetes | Mar 26, 2021 | Fundraising, Leadership
Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to establish your organization as a leader. People may give a gift to help with an urgent need, but people become partners...
by George Konetes | Feb 12, 2021 | Digital
Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage of great works to support. So, how do you get your message out there and heard? A simple rule of thumb that helps people...
by George Konetes | Jan 1, 2021 | Digital
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage is that specificity converts. The more specific you are, the higher your conversion rate is going to be. Being able to...
by George Konetes | Nov 13, 2020 | Digital
Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid their hands on paper you sent them. Time was spent building a relationship; there was a more human connection. Today,...
