7 Tips for Ministries to Use YouTube Well

7 Tips for Ministries to Use YouTube Well

YouTube is one of the largest media platforms in the world and offers many opportunities to nonprofits. But to get traction on YouTube, the platform needs to be treated differently than any other channel. With some intentionality, you can go from using YouTube as a...
Fundraising Video Has to Be Expensive, Right?

Fundraising Video Has to Be Expensive, Right?

Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped thinking about the benefits of video and saw the costs instead. But in recent times the value and crucial...
7 Tips for Nonprofits to Maximize Podcasting

7 Tips for Nonprofits to Maximize Podcasting

More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you need to approach podcasting like it is its own distinct channel. Podcasting is not a digital expression of radio; it...
5 Tips for Targeting Digital Fundraising Ads

5 Tips for Targeting Digital Fundraising Ads

The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have changed little in recent decades. What has changed significantly is how you do those things, and how many options you...