Before the dawning of the digital age, the donor experience was a more involved process. Typically, donors watched you, listened to you, or laid their hands on paper you sent them. Time was spent building a relationship; there was a more human connection. Today, digital
When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a straightforward best practice from Facebook, you need to consider the type of campaign, budget, cost per conversion,
In this age of digital advertising, data is readily available like never before. But it is easy to be lulled into a false sense of confidence in our data just because we have it. Not all data has equal value, nor should it be used
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going on as normal, the cause continuing as normal, people going out and about, getting coffee together, etc. It was
When it comes to digital fundraising, there are many rules. Some rules are informal, and some have a legal disclaimer. You, of course, do not want to break any laws or compromise the integrity of your organization under any circumstance. But sometimes there are unwritten
Remarketing is the process of targeting users who have digitally viewed or interacted with some component of your brand. It is a pervasive digital marketing technique in the for-profit sector, but it also has big value for non-profits as well. It is a particularly effective
Leads are the lifeblood of most organizations. Some may call them prospects, new names, potential donors, or opportunities. But they are essentially new people who are interested in your mission, vision, or product and have taken a step towards your organization that enables you to
Every brand, organization, church, and ministry has a tribe. Your tribe is not just the people who buy from you or donate to you. They are the people who rally around your mission, ideas, or leadership. If you want to reach your full potential, you
When it comes to acquisition, be it donors or leads, the biggest challenge is that organizations get comfortable and begin to think less creatively over time. It is easy to talk about what your ministry does in a certain way, to see your work through
There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to join with your organization’s vision. Today you have 15 seconds to do the same thing with video on the
