by George Konetes | Sep 10, 2021 | Digital
More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you need to approach podcasting like it is its own distinct channel. Podcasting is not a digital expression of radio; it...
by George Konetes | Jul 30, 2021 | Digital
The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have changed little in recent decades. What has changed significantly is how you do those things, and how many options you...
by George Konetes | May 21, 2021 | Digital
According to Google’s Oxford Languages dictionary, a podcast is defined as a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers...
by George Konetes | Mar 26, 2021 | Fundraising, Leadership
Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to establish your organization as a leader. People may give a gift to help with an urgent need, but people become partners...
by George Konetes | Feb 12, 2021 | Digital
Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage of great works to support. So, how do you get your message out there and heard? A simple rule of thumb that helps people...
