Remarketing is the process of targeting users who have digitally viewed or interacted with some component of your brand. It is a pervasive digital marketing technique in the for-profit sector, but it also has big value for non-profits as well. It is a particularly effective
Leads are the lifeblood of most organizations. Some may call them prospects, new names, potential donors, or opportunities. But they are essentially new people who are interested in your mission, vision, or product and have taken a step towards your organization that enables you to
Every brand, organization, church, and ministry has a tribe. Your tribe is not just the people who buy from you or donate to you. They are the people who rally around your mission, ideas, or leadership. If you want to reach your full potential, you
When it comes to acquisition, be it donors or leads, the biggest challenge is that organizations get comfortable and begin to think less creatively over time. It is easy to talk about what your ministry does in a certain way, to see your work through
There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to join with your organization’s vision. Today you have 15 seconds to do the same thing with video on the
Recently I was reviewing the analytics for a Facebook donor acquisition pilot campaign. At face value the analytics left the impression that the campaign was not effective and should be discontinued. The bottom line numbers were clear, but I wanted to know what wasn’t working.
The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications strategies are different than they were just a few years ago. There was a time when email was a guaranteed way to get a message into someone’s inbox.
Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has to do with reaching out and trying to obtain a first gift from users in your target audience. The second involves
It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising. Facebook provides an often-untapped opportunity to reach people who might be interested in your mission and vision. But reaching
Email appeals are unique, they are different than direct mail appeals, and they function differently. You have unique limitations and opportunities that you do not have with a written ask. Unfortunately, the power of the email appeal is rarely realized because they are written with
