7 Tips for Nonprofits to Maximize Podcasting

7 Tips for Nonprofits to Maximize Podcasting

More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you need to approach podcasting like it is its own distinct channel. Podcasting is not a digital expression of radio; it...
5 Tips for Targeting Digital Fundraising Ads

5 Tips for Targeting Digital Fundraising Ads

The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have changed little in recent decades. What has changed significantly is how you do those things, and how many options you...
Is Your Cause Both Urgent and Important?

Is Your Cause Both Urgent and Important?

Today’s digital fundraising ecosystem is filled with great causes, projects, and relief work that is making a real difference. There is no shortage of great works to support. So, how do you get your message out there and heard? A simple rule of thumb that helps people...