by George Konetes | Jan 7, 2022 | Digital
YouTube is one of the largest media platforms in the world and offers many opportunities to nonprofits. But to get traction on YouTube, the platform needs to be treated differently than any other channel. With some intentionality, you can go from using YouTube as a...
by George Konetes | Nov 19, 2021 | Digital
Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped thinking about the benefits of video and saw the costs instead. But in recent times the value and crucial...
by George Konetes | Sep 10, 2021 | Digital
More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you need to approach podcasting like it is its own distinct channel. Podcasting is not a digital expression of radio; it...
by George Konetes | Jul 30, 2021 | Digital
The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have changed little in recent decades. What has changed significantly is how you do those things, and how many options you...
by George Konetes | May 21, 2021 | Digital
According to Google’s Oxford Languages dictionary, a podcast is defined as a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers...
