I believe that most nonprofits already understand the importance of mobile-first digital content, but many are only partially implementing it. Having a mobile version or a mobile option is not necessarily being mobile first; it may be mobile second or worse. If you truly prioritize mobile, you can open new doors and wider doors for engagement.
Approximately 71% of all Google searches are conducted on mobile devices. That figure cannot be ignored. Mobile users are also becoming more savvy, which causes the bar to rise.
I believe modern mobile users prioritize speed and simplicity. They want to be able to find or do whatever they want quickly and easily. They want the most important items to be front and center; they do not want to sift through long sections of text or numerous pages for answers, and many will not tolerate long load times. Website speed is one of Google’s ranking signals in search results as well. The slower the page, the lower you may rank and the fewer people who will find you.
Having a strong mobile-first digital experience is part of the top of the donor acquisition funnel. And when I say digital experience, I mean all your online content and touch points: website, emails, apps, giving platform, media assets, etc. The first interaction that most potential donors will have with your organization will likely be via mobile. And it may determine if they come back a second time or not.
I do not think the main goal is for a website to look amazing on mobile; the main goal is functionality. Using stories, images, video, and text to communicate the most important messages in a way that is concise and fast is paramount.
All of this comes into alignment if we simply take the term “mobile first” at face value, which practically equates to looking at the mobile experience first before you look at what it looks like on desktop.
If mobile really is first and not an afterthought, then the right types of decisions will naturally be made so donors can engage, connect, and give in an easy, straightforward way wherever they are and whenever they feel inspired to do so. This will help eliminate friction points that could cause new users to give up before they have ever given you a chance.
Putting mobile first puts most of your donors first. And that is a recipe for increased success.
We would be happy to chat about taking your mobile experience to the next level! Click Here or call us at 724-733-1200.
- Why Should Your Nonprofit Prioritize Mobile-First Content? - April 3, 2026
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- Unbridle Your Fundraising Successes - November 21, 2025
