As a presenter at the Evangelical Press Association’s Christian Media Convention, I had the opportunity to lead a workshop that focused on the...
E-Newsletter Secrets: How Publishers Can Increase Readership and Subscriptions
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Andy Walker
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
Website Accessibility and Compliance for Nonprofits
Are you aware of web accessibility standards? Is your website ADA and WCAG compliant? For many, web accessibility is a new concept and chances are,...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
Display Advertising 101: What It Is and When You Should Use It
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But...
Instagram Brings Back Chronological Feed Option and More. What Does That Mean for Your Brand?
In 2016, Instagram followed the tech trend of utilizing an algorithmic-based feed to serve up content to its users and shut down its chronological...
Three Tips for Improving Your Donation Forms
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine...
Why You Need a Fundraising Calendar
Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” Unfortunately, organizations often fail to plan ahead,...
Understanding Apple’s Mail Privacy Protection and How to Prepare
The digital marketing landscape is constantly changing and marketers need to be prepared for an upcoming shift that will disrupt email marketing. In...
SMS Marketing for Ministries: Five Stats You Need to Know
Text messaging (or SMS) has become the primary form of communication for many Americans, often more favorable than email and especially phone calls...