In 2016, Instagram followed the tech trend of utilizing an algorithmic-based feed to serve up content to its users and shut down its chronological feed—a decision that has been a sore point for many users. The ever-evolving algorithm has left brands, organizations,...
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine this scenario … You have developed a compelling campaign, targeted your ads to reach the right people at the right time...
Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” Unfortunately, organizations often fail to plan ahead, and not just for new opportunities, but for the routine fundraising opportunities that occur every single year....
The digital marketing landscape is constantly changing and marketers need to be prepared for an upcoming shift that will disrupt email marketing. In June at the Worldwide Developers Conference (WWDC), Apple announced Mail Privacy Protection, a new feature in the Mail...
Text messaging (or SMS) has become the primary form of communication for many Americans, often more favorable than email and especially phone calls (don’t even think about leaving a voicemail!). This rise in popularity provides a unique and personal opportunity for...
