Whether you are a nonprofit or ministry trying to raise money for your next capital campaign or communicate with your existing supporters about a...
Digital
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
The Role of the Communications Calendar in Your Email Marketing Strategy
Let’s face it: we live and breathe by our calendars. Penciling in after-school soccer practice, oil changes, doctors’ appointments,...
Website Accessibility and Compliance for Nonprofits
Are you aware of web accessibility standards? Is your website ADA and WCAG compliant? For many, web accessibility is a new concept and chances are,...
Incorporating the E-Newsletter into Your Marketing Mix
Email marketing is a powerful tool in your marketing toolbox and when used appropriately, it has the potential to help grow your nonprofit or...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
What Does Optimization Really Mean in Digital Fundraising?
Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This...
How to Avoid the SPAM Folder
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...
The Impact of A/B Testing in Your Email Marketing Campaigns
It’s no secret that email marketing has been widely adopted by many businesses and organizations as a tool to communicate with current and potential...
How Seasonality Affects Facebook Fundraising
Fundraising depends on reaching people with the right message at the right time. Seasonality has long been understood to impact giving because...