Digital

Fundraising Video Has to Be Expensive, Right?

by George Konetes | Nov 19, 2021

Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped...

Understanding Apple’s Mail Privacy Protection and How to Prepare

by Andy Walker | Sep 17, 2021

The digital marketing landscape is constantly changing and marketers need to be prepared for an upcoming shift that will disrupt email marketing. In...

7 Tips for Nonprofits to Maximize Podcasting

by George Konetes | Sep 10, 2021

More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you...

How to Deal with Critics, Haters and Trolls Online

by Infinity Concepts | Aug 13, 2021

If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or...

5 Tips for Targeting Digital Fundraising Ads

by George Konetes | Jul 30, 2021

The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have...

Three New Digital Marketing Channels You Should Consider

by Mark Dreistadt | Jul 23, 2021

Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to...

SMS Marketing for Ministries: Five Stats You Need to Know

by Andy Walker | Jul 9, 2021

Text messaging (or SMS) has become the primary form of communication for many Americans, often more favorable than email and especially phone calls...