A successful donor retention program is a crucial component of your overall fundraising strategy. Finding and acquiring new donors can be hard—and...
5 Reasons Why Donors Lapse and How to Prevent It
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Digital
The Digital Sibling to Direct Mail
Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation...
Three Tips for Improving Your Donation Forms
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine...
The 3 Most Important Questions to Answer Before You Write Your Next Story for Fundraising
You probably already know that storytelling can be one of the most effective tools in your fundraising toolbox. Nonprofit storytelling is one of the...
7 Tips for Ministries to Use YouTube Well
YouTube is one of the largest media platforms in the world and offers many opportunities to nonprofits. But to get traction on YouTube, the platform...
3 Quick Tips to Improve Your Year-End Fundraising Emails
Year-end fundraising is the most wonderful time of the year! You know what that means—the Season of Giving is almost here. The Season of Giving is a...
Fundraising Video Has to Be Expensive, Right?
Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped...
Understanding Apple’s Mail Privacy Protection and How to Prepare
The digital marketing landscape is constantly changing and marketers need to be prepared for an upcoming shift that will disrupt email marketing. In...
7 Tips for Nonprofits to Maximize Podcasting
More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you...
How to Deal with Critics, Haters and Trolls Online
If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or...