Since 2000, Google has been the top search engine on the Internet. Today, it claims 85% of search market share on the Internet. However, according...
Digital
The Importance of QR Codes in Marketing
The first time I saw a QR Code was in 2010. I thought it was a brand-new invention. I didn’t realize at the time that the Quick Response—or QR...
Are You Ready for Google and Yahoo’s New Email Marketing Requirements?
Email marketing is a powerful tool for ministries and organizations to connect with their supporters, but it’s crucial to do it responsibly...
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Understanding Analytics: Nine Key Digital Metrics Every Fundraiser Should Measure
In the ever-changing world of digital fundraising, nonprofits are continually seeking ways to maximize their impact and reach. Data-driven insights,...
5 SEO Ranking Factors Few People Talk About
In some ways search engines are the gatekeepers to the Internet. They organize the web and try to connect every person who is looking for things...
Threads: What Nonprofits Need to Know About Meta’s New Twitter Rival
Threads, Meta’s new Twitter rival developed by the Instagram team, has rapidly gained momentum, surpassing 100 million users and becoming the...
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
“Boost” Your Brand with Paid Facebook Posts and Page Ads
In today’s digital age, creating and sustaining an online social media presence for your nonprofit, ministry, or business has never been more...
