Creating a successful lead generation campaign involves excelling at every step in the lead funnel. From writing persuasive ad copy to designing...
Digital
Using Social Media to Boost Donor Engagement
Having a robust social media presence should be at the top of every nonprofit and ministry’s marketing checklist. Chances are, many of your donors...
What To Do When an Email Tanks
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results...
Email Marketing for Engaging Church Communities
When was the last time you took inventory of how you were communicating with your church community? If you are a pastor or church leader, it is...
Four Steps to Amplify Your Ministry’s Message with Video Marketing
Like many ministries, you have countless stories of the incredible work God has done through your organization. But also, like many ministries, you...
Stay Safe Online: Tips to Protect Yourself from Scammers
In today's digital age, our lives are increasingly linked with the online world. From socializing to shopping and managing finances, the Internet...
Easy as ABCD: Leveraging the Power of YouTube Video Ads
It is no secret that YouTube is the number one video platform for consuming informational, educational, and entertaining content. With more than 2...
Crafting the Perfect Email Subject Line
Would you like to boost the open rate of every email you send? There are several factors that determine the open rate of your email sends—timing,...
Search Ads vs. Google Grants for Fundraising
Many nonprofits utilize Google Grants for search ads. This enables them to spend up to $10,000 a month in free Google Search advertising funds. Many...
Maximize Your Impact: Why Landing Page Conversion Rates Matter
As a fundraising and marketing professional, you are expected to track an untold number of performance metrics. However, one often-overlooked metric...
