Email marketing is a powerful tool in your marketing toolbox and when used appropriately, it has the potential to help grow your nonprofit or...
Digital
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
What Does Optimization Really Mean in Digital Fundraising?
Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This...
How to Avoid the SPAM Folder
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...
The Impact of A/B Testing in Your Email Marketing Campaigns
It’s no secret that email marketing has been widely adopted by many businesses and organizations as a tool to communicate with current and potential...
How Seasonality Affects Facebook Fundraising
Fundraising depends on reaching people with the right message at the right time. Seasonality has long been understood to impact giving because...
Display Advertising 101: What It Is and When You Should Use It
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But...
Using SEO For The Sake Of Direct Traffic
Conventional thinking states that search engine optimization is typically something to focus on in order to reach those who want what you have but...
Display Advertising: Why Is it Important?
Because it works! Display advertising is a great way for small businesses to increase their brand awareness and reach relevant consumers. Display...
One quick website hack to increase donations today
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link...