As a presenter at the Evangelical Press Association’s Christian Media Convention, I had the opportunity to lead a workshop that focused on the...
Digital
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Crafting a Marketing and Communications Plan for Your Next Project
Whether you are a nonprofit or ministry trying to raise money for your next capital campaign or communicate with your existing supporters about a...
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
The Role of the Communications Calendar in Your Email Marketing Strategy
Let’s face it: we live and breathe by our calendars. Penciling in after-school soccer practice, oil changes, doctors’ appointments,...
Website Accessibility and Compliance for Nonprofits
Are you aware of web accessibility standards? Is your website ADA and WCAG compliant? For many, web accessibility is a new concept and chances are,...
Incorporating the E-Newsletter into Your Marketing Mix
Email marketing is a powerful tool in your marketing toolbox and when used appropriately, it has the potential to help grow your nonprofit or...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
What Does Optimization Really Mean in Digital Fundraising?
Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This...
How to Avoid the SPAM Folder
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...
