Display Advertising: Why Is it Important?

by Liane Palaschak | Jun 17, 2022 | Digital, Marketing

Because it works! Display advertising is a great way for small businesses to increase their brand awareness and reach relevant consumers.

Display advertising is simply a type of online advertising that involves displaying an ad on any type of site a consumer visits. People often confuse search advertising (pay per click or PPC) ads with display advertising. The difference is that PPC ads appear on search engine results like Google, while display ads are shown on the actual website the consumer visits. Simple enough, right?

Here are our top reasons we believe display advertising is important.

Display Ads Are Targeted

This is one of the best benefits of display ads! You can use big data filters to reach your niche audience. Using filters like age, gender, geographic location, and interests are just a few of the many options you can use to target your ads.

Display Ads Are Appealing

Display ads, when created correctly, appeal to your audience. Bold colors, videos, audio, and graphics allow you to quickly captivate your audience. The ads need to stand out to attract your consumer’s attention.

Display Ads Increase Your Visibility and Brand Awareness

In the marketing world, a well-known statistic is that a consumer must encounter your brand seven to 10 times before there is a conversion. Display advertising gets your brand in front of your target audience again and again, so they know you exist.


Display ad retargeting is another great benefit of display advertising. Retargeting allows you to show display ads to your past website visitors who did not convert. It also shows display ads to consumers based on past online behavior.

Reachable on the Go

Geofencing is a location-based advertising tool that allows marketers to define a geographic boundary and then set up triggers to engage an audience by sending relevant messages when they enter a particular area.

A simple example is when a teenager walks past McDonald’s and receives an app notification that says, “BOGO Big Macs! Today only!”


No one wants to use up your marketing budget on things that are not working! Tracking your display ads is vital to the growth of your business. Display advertising allows you to easily track how many impressions and clicks your ad is receiving to ensure you are getting the most for your money.

If you are not currently using display advertising, now is the perfect time. Combining display advertising with other marketing strategies can really increase your effectiveness by raising awareness early in your consumer’s journey. For more information on how to have successful display ads, click here.

Liane Palaschak
Latest posts by Liane Palaschak (see all)

Stay Informed!

Join thousands of subscribers who love our content! Subscribe for the latest insights.

This field is for validation purposes and should be left unchanged.