Wouldn't it be wonderful to have a crystal ball to predict the success of your direct mail campaign before it even finishes? We understand the...
Consulting
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
The Power in Knowing Your Clients
At Infinity Concepts, as with most businesses, clients are of the utmost importance. We carefully hire employees who are customer service-oriented...
How to Build a Leader with H.E.A.R.T.
I currently serve as Director of Connections at my church, and it has been an incredible learning experience. Our church has seen exponential growth...
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...
Workplace Personalities
God made every one of us unique. The world is full of different personalities. In fact, it is what makes the world go round! However, different...
Teaching, Training, Coaching, and Mentoring
In recent months we have been making a lot of internal changes at our agency to operate more effectively and efficiently, as well as to deliver...
What Is a Strategy?
If there is one big overused and misused word I hear on a regular basis, it is “strategy.” This term is thrown around loosely and used in many...
A Better Alternative
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full...
Challenges Always Present New Opportunities
Infinity Concepts recently released a new research report: The Ripple Effect: Congregations, COVID, and the Future of Church Life. This report is...
