RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
RACE to Success in Your Marketing and Communication Efforts
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Consulting
Five Innovative Fundraising Ideas
Technology has changed every aspect of our lives and is a powerful tool for raising support for your organization. Most groups have a blend of...
America’s Changing Religious Landscape
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many...
Considering Multiple Generations: How to avoid the hyper-focus on generational differences
Much ink has been spilled in the effort to effectively communicate and market to different generations. Even the names and timespans of the...
The Importance of a Multi-Level Approach to Donor Development
I am always excited to hear from clients that our marketing expertise and strategic implementation have enhanced their fundraising efforts. I...
The Difference Between a Giver and a Donor
After a major disaster hit a large city, one of the emergency relief organizations, which was on the ground immediately, received a flood of...
Direct Mail Is Alive and Well…
In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct...
Bring Your Ideas To Life!
We all have our own ideas when it comes to creating a visual representation of who we are. I am often asked to take pictures of people because they...
From Parking Lot to Parking Lot
How to Cause Your Church to Grow Recently a pastor of a church of about 250 attendees gingerly shared with me that he desired to see his church grow...
The Most Powerful Group In The United States
Infinity Concepts specializes in reaching the Christian community. We work with ministries, non-profits and for-profit corporations who want to...