Christian Friends of Leket Israel
End-of-Year Multi-Channel Donor Acquisition
the situation
Christian Friends of Leket Israel (LEKET) is a nonprofit organization dedicated to combating hunger and food insecurity in Israel. During a time of heightened war-induced challenges, LEKET launched an urgent end-of-year new donor acquisition campaign to address the escalating food crisis. The campaign aimed to rally Christian supporters to provide aid during this time of great need.
Strategy
We implemented a multi-channel digital strategy to reach potential donors with tailored messaging and impactful calls to action. The campaign leveraged three main platforms:
1. Influencer Ads
- Partnered with influential voices to share compelling stories about the urgent need.
- Highlighted LEKET’s unique role in providing food relief to war-affected communities.
2. Meta Ads
- Targeted Christian audiences with emotionally resonant ads that emphasized the war’s impact on food security.
- Showcased how donations directly translate into meals for those in need.
3. Google Ads
- Ran highly focused search campaigns to capture intent-based queries related to hunger relief and Israel support.
- Directed users to a dedicated campaign landing page optimized for conversions.
Results
The campaign delivered exceptional results across all channels with a total ROI of 356%
356%
ROI
