Christian Friends of Leket Israel

Christian Friends of Leket Israel (LEKET) is a nonprofit organization dedicated to combating hunger and food insecurity in Israel. During a time of heightened war-induced challenges, LEKET launched an urgent end-of-year new donor acquisition campaign to address the escalating food crisis. The campaign aimed to rally Christian supporters to provide aid during this time of great need.

We implemented a multi-channel digital strategy to reach potential donors with tailored messaging and impactful calls to action. The campaign leveraged three main platforms:

1. Influencer Ads

• Partnered with influential voices to share compelling stories about the urgent need.
• Highlighted LEKET’s unique role in providing food relief to war-affected communities.

2. Meta Ads

• Targeted Christian audiences with emotionally resonant ads that emphasized the war’s impact on food security.
• Showcased how donations directly translate into meals for those in need.

3. Google Ads

• Ran highly focused search campaigns to capture intent-based queries related to hunger relief and Israel support.
• Directed users to a dedicated campaign landing page optimized for conversions.