Mobilizing a National Movement Through Public Relations & Digital Amplification
Prayer At The Heart
The Situation
Prayer at the Heart set out to turn a bold evangelistic vision into a national movement: one million believers praying for one million people to come to Christ.
Strategy
Infinity Concepts created an integrated digital experience to reach Christian audiences where they were already consuming content.
- A central Brand Story film established the campaign’s message and visual identity.
- That creative was then adapted across Facebook, Instagram, TikTok, Connected TV, Pray.com, and partner email.
- Public relations efforts obtained media coverage across The 700 Club, K-LOVE, Crosswalk, Baptist Press, and many more.
- Digital amplification was obtained by reaching out to 25 Christian media and platform partners such as BOTT Radio Network, Total Christian Television, and Good Life 45, who took the message further still.
Just as importantly, the campaign was built to learn and optimize in real time. Creative audiences and channels were tested throughout the 90 days, and stronger-performing approaches were scaled around key moments including Pentecost and America 250.
Results in 90 days:
92 Media interviews
43K+ People signed up committing to pray
1.25M+ Social media engagements
19M+ Digital Impressions
200M+ Potential earned-media reach
