New Donors Help Send Bibles into Iran
Iran Alive Ministries
The Situation
Infinity Concepts partnered with Iran Alive Ministries to help them obtain new donors and raise funds to send Farsi-language Bibles into Iran.
Strategy
We created a digital donor acquisition campaign around the theme of Bible Smuggling.
The ads we created focused on the difficult and dangerous work Iran Alive is doing to put Bibles into the hands of Iranian people who want them.
Our copy and design for the ads and donation page rallied potential donors around how Iran Alive is going to great lengths to accomplish the Great Commission, and how even a gift of only $8 can provide a Bible. We worked to minimize distractions and use clean visuals and bold headlines to grab attention.
Results
Over 350 First-Time Donors
Over 146% ROI on Media Spend
