Finding new donors is of universal importance for nonprofits. Rarely are new technologies for effectively doing this created, but using existing...
George Konetes
Break These 5 Fundraising Bad Habits Today
Every non-profit has bad habits. Some bad habits were started unintentionally, some from bad thinking, and some may have been good ideas long ago,...
Break the Bad Habit of Recycled Ministry Content
The definition of recycled content is to use content created for one setting, like a blog, a sermon, or a letter and reuse it for another setting,...
5 SEO Ranking Factors Few People Talk About
In some ways search engines are the gatekeepers to the Internet. They organize the web and try to connect every person who is looking for things...
Every Digital Campaign Has a Research Cost
When you are considering a new product, fundraising, or service campaign, you likely account for things like the audience, messaging, and conversion...
The 5 Top Metrics in Facebook Fundraising and What They Tell You
In the modern world of digital fundraising, data abounds. There is no shortage of information; in fact there is often too much information, which...
How Ministries Can Leverage YouTube To Reach Millions
Many ministries are on YouTube, but they are not leveraging YouTube. There is a difference. Having a presence and getting traction are not the same...
Can You Raise Money With SEO?
When it comes to fundraising, search engine optimization (SEO) is a high-interest topic. There are generally two schools of thought: a focus on SEO...
What Does Optimization Really Mean in Digital Fundraising?
Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This...
How Seasonality Affects Facebook Fundraising
Fundraising depends on reaching people with the right message at the right time. Seasonality has long been understood to impact giving because...