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PR: Word-of-Mouth on Steroids

PR: Word-of-Mouth on Steroids

by Clem Boyd | Feb 21, 2025 | Public Relations

As I savored my cinnamon raisin Belgian waffle at a local diner, it made me wonder why I had hardly ever visited this place. The food was great, service attentive (bottomless cup of coffee? Yes, no problem), and the ambience was positively nostalgic. How did I get...
Easy ways to expand your reach

Easy ways to expand your reach

by Clem Boyd | Sep 20, 2024 | Public Relations

When I was a little bit younger (Ok, a great bit younger) and beginning to ponder work as a freelance writer, I had a conversation that opened my eyes about storytelling as a business. This more mature and experienced writer, who was always generous with her time,...
When the Crisis Comes

When the Crisis Comes

by Clem Boyd | Jul 12, 2024 | Public Relations

A crisis comes into the life of every business, nonprofit, and ministry. Sometimes, the crisis is one that can be handled internally, and communication is limited to employees, management, and volunteers. Other times, the crisis gets bigger—information is leaked to...
Nailing the Interview

Nailing the Interview

by Clem Boyd | Apr 26, 2024 | Public Relations

The PR practitioner’s bread and butter, the thing that we live for, is the ability to connect the media with stories that support the earned and organic media goals of our organization or clients. We love the win-win of supplying a journalist with a timely,...
Power of the Public Speaker

Power of the Public Speaker

by Clem Boyd | Feb 16, 2024 | Public Relations

At its heart, public relations is sharing your brand’s story through earned and organic communication channels, whether that is an op-ed, a radio or TV interview, or social media. But there is a very old-fashioned PR strategy, perhaps even forgotten by some,...
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