When people think about a “cause” they often picture some enthusiastic young people carrying signs and taking a stand for what they believe in. But...
George Konetes
5 Critical Tips That Will Fundamentally Improve Your Website
The textbooks remind us that communication does not occur until someone understands. This all important point can be overshadowed by technical...
E-Mail Blasts vs. Partner Email: What Are You Sending?
Just a few years ago, all talk of email marketing fell in the bucket of “E-mail blasts.” This term was used very broadly, and at times has taken on...
The ROI of Building a Facebook Audience
Many people seem to intuitively grasp the idea that building a big Facebook audience is important. There are a lot of pros in terms of brand...
3 New Facebook Updates That Are Turning Heads
Facebook is constantly growing, updating, and testing new ideas. A lot of helpful things are in the pipeline, but here are three that are...
7 Tips To Improve Your Cost Per Conversion
For almost everyone online, in just about every field, everything hinges on conversions. A conversion simply means that someone did something that...
Facebook | Great Sales Tool But Terrible At Sales
A lot of people want to use Facebook to generate sales, donations, and new business. While Facebook can work marvelously to accomplish these...
5 Reasons LinkedIn Is Critical For Virtually All Professionals
Let me start off by saying I am not a LinkedIn evangelist and I do not spend hours a day on the site. But I do spend about five minutes per week...
What Is Integrated Marketing? A Layman’s Primer
In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated...
Using Facebook To Acquire New Leads And Critical Data
Social media has a stigma of not being very measurable. But when it comes to Facebook advertising, there are tools in place that can very...