When it comes to managing a Facebook page, many of us focus so much on keeping things going that there isn’t much time left for innovation and...
George Konetes
Facebook Reach & Engagement Are Becoming The Same Thing
I have been observing a Facebook wide trend where post reach is decreasing while engagement is increasing. This trend was once interesting but has...
7 Ways to Keep Your Facebook Presence Up To Date
Facebook is always changing. The culture, the best practices, and the algorithm – they are always evolving. And the best way to stay at the front...
What Does Optimization REALLY Mean?
The web is abuzz with all sorts of optimization these days. We have search engine optimization, landing page optimization, email optimization,...
Facebook Growth Vs. Engagement | What Will You Choose?
When asked what they want, Facebook page engagement or growth, most people say both. And sure, that would be great, but it is not quite that...
Programmatic Marketing 101 | Reaching Niche Audiences
Programmatic Marketing is a big buzz word these days, and while it does have some legitimate mystique, it is certainly not magic. One of the most...
5 Tips For Managing Big Facebook Campaigns
When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy. But as you scale up, there are layers of...
9 Strategies To Make The Most Of Your Retargeting
Pretend for a moment that you manage a brick-and-mortar retail store. Who do you think are the most likely people to buy something from your...
Google SEO Update – SSL Security Now Impacts Search Rankings
In case you have not heard, Google recently announced they would begin using website security features as a variable for determining search...
Is Facebook Mobile Advertising Living Up To The Hype?
I just read some research touting the virtues of Facebook mobile ads. A lot of praise was being given to mobile being more cost effective, having...