Aggressive optimization has nothing to do with a hostile temperament, but it does involve being quick, decisive, and being willing to let go of any...
George Konetes
Has Your Social Media Following Reached Its Critical Mass?
What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite. It is a lesson learned...
3 Strategies for 3D Lead Nurturing
Turning a new email address into a brand advocate, donor, or customer requires more than just a few well-crafted emails. That is a one dimensional...
5 Things Mobile Users Always Want
When it comes to creating a good mobile experience the best thing you can do is think like a user and give them what they want. Sometimes what...
Is Your Lead Nurturing 3 Dimensional?
When most people think of lead nurturing they think of an automated email series sent to every new email address. And while that is a good tactic,...
Digital Advertising Success = Data + Intuition
We live in a world of big data, full of constantly updated information, more than we could hope to digest. In the digital media arena, everything...
3 Critical Insights To Effectively Reach Your Audience
There is a lot of focus on reaching your audience these days, which is important. But the nature of your audience defines the way you communicate...
3 Ways You Can Optimize Your Marketing For Mobile
It is easy to think that “a photo is a photo” and people’s reaction to that photo is the same regardless of where they see it. But truth be told,...
Facebook Tries To Corner Global Customer Service – And Might Pull It Off
Facebook has recently taken steps to try and centralize customer service and brand-to-consumer conversation worldwide. Of course they are not...
Cause Management: The Cornerstone Of Your Digital Marketing
When people think about a “cause” they often picture some enthusiastic young people carrying signs and taking a stand for what they believe in. But...