Social media is sweeping through our culture. And it is often being described and treated as an immense force. Facebook is the most visited site...
George Konetes
The Truth About BOTS
You probably know that not everything, or everyone, is as they appear online. Chances are you have already met a BOT — short for Internet Robot....
Quit Making Boring Presentations!
The time has come to rid the world of boring presentations! You know what I’m taking about … the fact-filled, bullet-pointed, white-board and...
What’s the Difference Between Creative Services and Graphic Design?
In the marketing industry, the words “creative” and “graphic design” are occasionally used interchangeably. Unfortunately the ideas are also...
You Can Take It Back, But You Can Never Delete It
The word delete is defined as “to strike out, remove, cancel, erase, expunge”. Facebook however has unofficially changed that definition to mean...
Branding Is More Than A Logo
To a lot of people, there are no major differences between a brand and a logo. In reality though, that is almost like saying that there is no...
Social Media — A Presence Or A Purpose
I hear a lot about social media strategies these days, but what I do not hear about as much are marketing strategies that involve social media. What...
The Difference Between a Plan and a Strategy
These two terms, often used interchangeably are far from the same … Each is a completely different concept. The Plan A plan is usually a list of...
Pull Don’t Push
Draw your audience in… Instead of pushing your message out From the beginning of mass communications as a discipline, the model has looked something...
Capturing the Synergy
Making SMO (Social Media Optimization) and SEO (Search Engine Optimization) Work For You. There is no shortage of voices telling you how to use...
